Job Title - Product Manager
Business Division:International Higher Education
Start Date:January 2025
Location:Key markets across Asia – Malaysia, Indonesia, Vietnam, Philippines, Korea, Singapore, and others
Role Overview:
The Product Manager, reporting to the Director of Product Management, is integral to the development of high-value digital products and services for higher education markets in key Asian countries. The role requires a strategic focus on understanding market demands and challenges to create a competitive and balanced portfolio. The Product Manager is responsible for managing the product lifecycle, collaborating with cross-functional teams, and driving market growth, with an emphasis on linguistic and cultural fluency.
Key Responsibilities:
Portfolio Management
Develop and maintain a well-balanced, market-aligned product portfolio that meets profitability and educational needs.
Build expertise in market trends, and actively manage relationships with authors and subject matter experts.
Collaborate with teams across Product, Sales & Marketing, and Learning Research to enhance portfolio value and learner outcomes.
Market Research & Customer Insights
Lead research initiatives to maintain insights into educator and learner needs and challenges in key Asian markets.
Identify critical customer/learner pain points, evaluate market opportunities, and validate product-market fit.
Conduct competitive analyses to support business cases and product decisions.
Strategic Planning
Cultivate insights on higher education challenges and market trends across Asian countries, using them to inform strategic decisions.
Integrate data-driven insights into the product development process.
Support sales teams by providing product insights critical for securing new business opportunities.
Go-to-Market & Customer Experience
Oversee market development for new digital products, establishing early adopter communities and shaping go-to-market strategies.
Take ownership of the customer experience, ensuring products meet high standards of quality and engagement.
Act as an internal and external ambassador, generating excitement and support for products in the portfolio.
Required Skills & Experience:
Product Management Expertise:Strong understanding of the product management lifecycle, ideally within education or higher education sectors.
Educational Knowledge:Knowledgeable in education and learning, with a preference for higher education experience.
Language Fluency:Fluency in English and proficiency in Thai, Bahasa and/Viatnamese is preferrable to support effective communication and market understanding.
Entrepreneurial Mindset:Demonstrates initiative, sound judgment, and decision-making capabilities.
Organizational & Analytical Skills:Highly organized with analytical capabilities to drive portfolio strategy.
Communication & Collaboration:Excellent skills in communication, influencing, negotiation, and presenting; excels in a cross-functional, fast-paced environment.
Market Research Proficiency:Skilled in research methods such as surveys, focus groups, and observation to derive insights.
Customer-Centric:Strong relationship-building abilities and empathy for customer needs, with experience in community development.
Digital Development Awareness:Familiarity with digital content development and instructional design is an asset.
This role offers the chance to join a collaborative and diverse team within the International Higher Education Product Management division, supporting the advancement of educational outcomes across Asia.#J-18808-Ljbffr