About FWD Takaful Berhad FWD Takaful Berhad ("FWD Takaful") is a takaful provider in Malaysia that offers family takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia. FWD Takaful is a takaful business unit of FWD Group.
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About FWD Group FWD Group ("FWD") is a pan-Asian life insurance business with more than 11 million customers across 10 markets, including some of the fastest growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance and takaful.
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Join us We're proud to be a company that encourages and nurtures fearless innovation in achieving our vision of changing the way people feel about takaful. Our teams come from a wide variety of industries and backgrounds because we value developing a truly diverse pool of talent that brings different perspectives and experiences. Our values – committed, innovative, proactive, open, and caring – define who we are and what we do as we work together to bring our vision to life, every single day.
KEY ACCOUNTAIBILITIES
Develop marketing plans for product launches and cross sell/up sell initiatives, which include customer proposition, communication, campaign, and budget to drive sales acquisitions and profit margins. Work with the communication team to craft omni-channel marketing messages and collaterals. Analyse and identify opportunities and design campaign to cross sell and upsell to existing customers. Work with agencies in development of social media and digital marketing campaigns. Support sales channels with sales tools, collaterals, and campaign development. Assess the effectiveness of launched campaigns, and recommend follow up or remediation, where necessary. Manage ad hoc company's projects. KNOWLEDGE & TECHNICAL SKILLS
Proficient in Bahasa Malaysia and English written and verbal communications In-depth knowledge of insurance or/and takaful products and processes Experienced in developing product related plan and campaign for sales channel. Ability to manage and execute multiple campaigns within timeline and scope. Able to work well with various internal departments and external vendors to execute campaign. Skilled in PowerPoint presentation and Excel spreadsheet for data analysis Experienced in managing staff to achieve set objectives within scope and timeline
QUALIFICATIONS / EXPERIENCE
Minimum 5 years related working experience in product marketing and campaign management in a Takaful or/and Insurance company