Marketing Communications (Marketing & Communications)
Full time
This role plays a pivotal part in bridging the gap between service delivery and customer satisfaction, ensuring sustained business success. Focuses on developing and implementing strategies to promote service-related offerings, enhance customer satisfaction, and drive business growth, retention, and customer loyalty. This position involves aligning marketing efforts with business objectives, leveraging market insights to improve service offerings, and ensuring a seamless customer experience.
ResponsibilitiesDevelop comprehensive service marketing strategies that align with business objectives and customer needs. This includes market research, competitive analysis, and understanding of customer segments to tailor campaigns effectively.
Manage the full cycle of marketing campaigns and project implementation across multiple channels (digital, print, email, etc.) to increase awareness and demand for services.
Create and strengthen the company's services in the market by leveraging unique selling points (USPs) to communicate value to the target audience.
Develop engaging content (visuals, videos, website content) that clearly communicates the benefits and features of the services.
Partner and collaborate with customer service and product teams to ensure a seamless service experience for customers from initial engagement to post-purchase.
Leverage digital tools and platforms such as SEO, SEM, social media, and email marketing to enhance service delivery and customer communication. Optimize campaigns based on performance data to improve engagement and conversion rates.
Maintain clear and consistent communication with internal and external stakeholders to ensure regular report updates on project progress, outcomes, and recommendations.
Monitor costs to budget across marketing activities.
Develop, analyze, and maintain metrics to track marketing campaign effectiveness that drives high ROI and aligns with company KPIs.
Job RequirementsBachelor's degree in Marketing, Communications, Advertising, or a related field.
Proven experience in service marketing or a related domain.
Strong knowledge of marketing principles and customer lifecycle management.
Familiarity with digital marketing platforms.
Excellent communication and interpersonal skills, with collaborative abilities to plan and execute in a matrixed organization.
Customer-centric mindset with a passion for enhancing customer experience.
Experience in driving projects, with high attention to detail and the ability to manage multiple time-sensitive projects.
Strong analytical, problem-solving, and critical-thinking skills.
We are a Fortune 500 MNC based at KL Eco City.#J-18808-Ljbffr