The Marketing, Communications, and Admissions Assistant Manager will support the Line Manager in the planning, development, and execution of various marketing, communications and admissions strategies and programmes to promote and strengthen the standing of the School and achieve its enrolment goals.
The role will involve publicising the strengths of the School's academic faculties and holistic programmes, and promoting the school in a positive light to attract new students via online and offline channels. In addition, the incumbent will also be required to work with the Admissions Team on the marketing and execution of the student recruitment processes.
Main Responsibilities: Work with Line Manager to develop effective branding strategies and assist in leading the team in the implementation of marketing action plans with the aim of generating leads and enrolmentsWork with the Admissions Team on the marketing and execution of the student recruitment processesAnalyse industry and market trends and develop strategic collaborations with like-minded partnersProvide overall directions in digital marketing and social media presence, which includes formulating digital marketing strategy and action plans for various campaigns / initiatives, liaising with digital marketing agencies, monitoring contents and social media presenceProactively promote online and offline marketing events through effective channels for various customer segments and assist in the organisation of such eventsOversee marketing communications of the School which include the production of online and offline marketing collateral and publicity / media materials Competencies Required:
Knowledge and Skills Candidate must possess at least Professional Degree/ Bachelor's Degree in Business Administration, Marketing, Communication, International Business or equivalent.At least 3-5 years of marketing and admissions related work experience and knowledge (experience in digital marketing will be an advantage)Strong verbal and written communication skills in EnglishStrong interpersonal and communication skills with ability to communicate effectively with all levels of stakeholdersAbility to work in and lead teams with good time management Characteristics
Creative, resourceful, customer focused, self-motivated, and results-orientated. The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by his/her Line Manager.