There are thousands of people who share and read stories from different members on Dcard every day, so the ideas you develop and implement will immediately reach a great number of users. You will collaborate with several functional teams such as Advertising, Product, Design, and Operations to identify opportunities, create strategies and execute global expansion plans. As a member of the New Market Team, you will focus on a variety of areas and aspects related to the emerging markets to provide users with the best user experience.
What'll You Do Develop the marketing strategy along with the marketing budget plan. Develop effective media strategy for growth based on a thorough knowledge of marketing, advertising, and media planning principles across digital and traditional media. Interpret user trends/insights and turn these into relevant marketing initiatives based on a deep understanding of the market conditions. Collaborate with key agency partners and internal stakeholders (e.g., marketing agency, product team, operations team, government, etc.) Actively communicate with BU head and CEO on strategy, execution, and decision. Campaign Execution Lead the strategy and execution of campaigns, ensuring the audience feels local and touched, and delivers measurable user growth and retention. Drive campaign from establishing the strategy to brief brainstorming, agency management, creative and media execution and ultimately measurement, optimization, and reporting. Team management Leads and motivates a team of marketing teammates and drives smooth team operation. Provide managerial oversight and mentorship to the marketing team across campaigns and marketing program. Requirements Language Business level Malay Business level Mandarin Business level English At least 5 years of solid marketing experience in digital media, brand, app, social media, or start-up marketing. Experience in media planning, partnership marketing, and agency management is essential. Proven record or result in bringing a brand/product/app to success by formulating a competitive marketing strategy Have leadership experience that inspires the team and motivates the team to grow. Passionate in and with extensive knowledge of the app / social media industry with a strong network of media, marketing, and brand advertising experts. Understanding of social media behaviors of Malaysian users Being able to work efficiently in a fast-paced and dynamic environment where critical thinking and innovation are important to achieve success. With a creative, strong, and analytical mind which allows you to identify key issues, proactively tackle problems, and always look for opportunities to optimize our working process. Highly data-driven and able to identify insights from market, competitor, and user data to build recommendations on user growth. Excellent communication skills to work with different departments and stakeholders. Bonus Qualifications Previous experience working for a fast-paced tech startup Lived in Malaysia for more than 2 years Graduated from a Malaysian university Location of Work Work at Taipei office / Malaysia remotely
Negotiable; adjusted based on skill set and previous experience
Notice If we think there is an opportunity for collaboration we will contact you as soon as possible! Unsuitable candidates may not receive further notice. At Dcard, every member is equal, and we value and celebrate differences. We strive to provide a diverse and inclusive environment, giving respect to every member. We believe that equality and diversity can bring infinite possibilities for innovation. Dcard maintains a non-discriminatory employment environment, giving equal opportunity to all candidates.
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