Marketing Executive - Digital Marketing

Key Responsibilities:
- Participate in project pitching and briefings involving media (internal and external meetings).
- Analyze and identify clients' media strategies, challenges, direct competitors, expectations, and budgets.
- Develop and implement targeted performance marketing campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Continuously monitor campaign performance, making data-driven adjustments to maximize ROI and achieve client goals.
- Collaborate with the creative team to ensure campaign assets align with brand guidelines and messaging.
- Provide regular reporting and insights to clients, demonstrating the impact and effectiveness of campaigns.
- Stay up-to-date with industry trends, best practices, and platform updates to enhance campaign performance.
Requirements:
- Minimum 2 years of experiences in a performance marketing of digital marketing role.
- Strong analytical and problem-solving skill, with the ability to interpret data and make data-driven decisions
- Proficiency in using digital marketing platforms such as Google Advs, Facebook Advs, and Instagram Ads.
- Understanding of search engine optimisation (SEO) and its impact on campaign performance.
- Excellent communication and presentation skills to effectively liaise with clients
- Passion for staying up-to-date with latest digital marketing trends and technologies