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We are seeking a dedicated and detail-orientedMarketing Executiveto join our dynamic team.
The ideal candidate will play a crucial role:
Assist in all aspects of marketing and admissions of Imperial International School Ipoh, including new student applications.
Plan and execute marketing plans to increase overall student enrolment at the school across the Malaysian and International communities.
Support the development and execution of marketing strategies, including online presence, content creation, event management, and advertising campaigns.
Main Tasks and Accountabilities:
Brand Promotion and Awareness:Promote the school's brand and unique selling points to prospective students, parents, and the community.
Develop and implement strategies to enhance the school's reputation and visibility locally and internationally.
Manage the school's social media accounts (Facebook, Instagram, LinkedIn, etc.
), posting relevant content to engage the target audience.
Oversee the school website's content, ensuring it is updated, user-friendly, and aligned with marketing strategies.
Develop and execute email marketing campaigns to prospective families, current students, and alumni.Content Creation:Create engaging and informative content for newsletters, brochures, advertisements, and the school website.
Capture high-quality photos and videos of school events, classroom activities, and student success stories.
Write articles and blog posts showcasing the school's programs, achievements, and events.Market Research & Competitor Analysis:Conduct market research to identify prospective families, competitor schools, and industry trends.
Analyze international students' and parents' needs and preferences, and adapt marketing strategies accordingly.
Monitor competitor activities to stay updated on their marketing strategies and identify opportunities for differentiation.Event Management:Plan and organize school events such as open houses, international student recruitment fairs, parent-teacher conferences, and webinars.
Collaborate with other departments (Admissions, Academic Teams) to ensure smooth execution of events.Advertising & Promotions:Coordinate advertising campaigns through traditional and digital channels, including local newspapers, social media ads, and international platforms.
Develop promotional materials such as posters, flyers, and school brochures to support marketing activities.Public Relations:Assist in maintaining positive relationships with local media, education agents, and community organizations.
Help manage the school's public relations efforts, including press releases and media outreach.Student Recruitment:Develop strategies to increase student enrolment and target international families seeking quality education.
Handle telephone/email/face-to-face inquiries independently in a timely and professional manner.
Be responsible for all aspects of the admissions policies and processes, including conducting admissions tests and preparation of offer letters.
Conduct tours and answer questions about the school.
Process incoming applications for all prospects, checking qualifications, the validity of decisions, and the authenticity of results.
Arrange and invigilate online CAT4 assessments and interviews for applicants.
Retrieve and forward CAT4 scores to the principal for review.
Prepare Provisional Offer Letters and Acceptance Letters and contact parents if the applicant is successful/unsuccessful.Reporting & Analytics:Prepare regular reports to senior leadership on marketing performance, including student inquiry and enrolment data.Student Admissions:Manage the admissions processing of a portfolio of programs in close liaison with academic departments, applying agreed criteria to make admissions decisions consistently and fairly.
Monitor, prepare, and submit related documents for Student's Visa Renewal for International Students & Student's Visa Cancellation/Shorten for existing International Students.
Maintain students' personal files and update relevant documents for local and International Students – Students' Visa records (renewal & cancellation/shorten).
Ensure parents receive a response from the school on time.
Make sure all admissions documentation is current and up to date (such as application form admission policy).
Handle paperwork for scholarship applications.
Provide accurate information regarding visa requirements and processes for international students.
Assist students in preparing visa applications, including the necessary documentation and forms.
Liaise with embassies, consulates, and government agencies to stay updated on visa regulations.
Monitor and ensure compliance with immigration regulations and institutional policies.
Prepare and submit necessary reports related to international student admissions and visa status.
Stay informed about changes in immigration laws and policies that may affect students.
Work on other tasks assigned by the superior and top management.Requirements:
A degree in Marketing, Business Administration, Communications, or a related field.
At least 1-3 years of experience in a marketing or related role.
Experience with digital marketing, social media marketing, or content creation is highly valued.
Strong communication and writing skills.
Ability to work collaboratively with different teams and departments.
Only shortlisted candidates will be notified.#J-18808-Ljbffr