The Marketing Executive will be responsiblefor developing and executing online and offline
marketing strategies to increase brand awareness, drivecustomer engagement, and boost sales.
This rolerequires a creative and strategic thinker with experience inmarketing and campaign
management.
KeyResponsibilities: Strategic Planning andExecution: • Developand implement marketing strategies that align with companyobjectives.
• Conduct market research andanalyse trends to identify new marketing opportunities.
• Collaborate with cross-functional teams to ensurecohesive marketing efforts.
CampaignManagement: • Plan,execute, and oversee offline marketing campaigns including print,direct mail, in-store
promotions, andevents.
• Monitor and analyse campaignperformance, providing regular reports and insights.
• Optimize campaigns to improve ROI and achieveKPIs.
Event Planning andExecution: • Plan andexecute promotional events, product launches, and communityoutreach programs.
• Coordinate logistics,negotiate contracts, and manage vendor relationships forevents.
• Measure event success and report onoutcomes.
Retail andIn-Store Marketing: •Develop in-store marketing strategies to enhance customerexperience and drive sales.
• Oversee thecreation of point-of-sale materials, displays, andsignage.
• Coordinate with store managers toimplement in-store promotions and campaigns.
If You Have the Following, We Want to Hearfrom You! • Willing to work atJohor Bahru Town.
• Bachelor's degree inMarketing, Business Administration, or related field.
• Minimum of 3 years of experience in marketingfield.
• Experience in the optical retail orhealthcare industry would be added advantage.
•Proven experience in developing and executing successful marketingcampaigns.
• Excellent analytical and projectmanagement skills.
• Exceptional communicationand interpersonal skills.
• Creative thinkerwith a strategic mindset.