Job ResponsibilitiesCollaborate with the Executive Director and department heads to develop comprehensive marketing strategies tailored for QO's professional services, including intellectual property (IP), corporate advisory, and company secretarial services.
Plan and implement integrated marketing campaigns, balancing online, offline, and social media initiatives to achieve business objectives.
Analyze market trends and client needs to refine marketing strategies and identify new growth opportunities.
Develop and execute lead-generation campaigns through LinkedIn, Google Ads, email marketing, and other professional platforms.
Monitor and optimize the lead funnel, ensuring high-quality leads for the sales team to pursue.
Identify advertising opportunities in relevant industry-specific publications, media, and events to expand brand visibility.
Social Media & Online PresenceManage QO's social media accounts on platforms such as LinkedIn, TikTok, Instagram, XiaoHongShu (XHS), Facebook, and YouTube, ensuring content is professional and engaging.
Collaborate with the CEO to develop a personal branding strategy, positioning them as an industry thought leader.
Create, curate, and manage content for the CEO's social media accounts, including posts, articles, videos, and live event updates.
Track and analyze social media performance to continuously improve engagement and reach.
Content Creation & BrandingProduce professional, high-quality marketing materials, including brochures, newsletters, case studies, service sheets, blog posts, and white papers.
Write and proofread marketing copy, ensuring alignment with QO's tone, standards, and branding.
Develop multimedia content such as videos and infographics to support marketing campaigns and client education.
Newsletter ManagementDesign and manage QO's monthly or quarterly client newsletters, focusing on industry updates, service highlights, and thought leadership.
Collaborate with internal teams to gather content and ensure newsletters address client needs and interests.
Monitor newsletter performance through analytics and implement strategies to improve engagement rates.
Market Research & Data AnalysisUse analytics tools (Google Analytics, LinkedIn Insights) to measure the effectiveness of campaigns, newsletters, and lead generation efforts.
Provide actionable insights and prepare monthly reports on marketing performance for the Executive Director.
Database & CRM ManagementMaintain and update client and prospect databases to ensure accurate segmentation for targeted marketing efforts.
Utilize CRM tools to track leads, manage campaigns, and monitor customer interactions for a streamlined workflow.
Ensure timely follow-ups and lead nurturing through automated tools and personalized outreach.
Qualifications & RequirementsEducation:Bachelor's degree in Marketing, Communications, or a related field.
Experience:Minimum 1-2+ years in marketing, preferably in professional or corporate services.
Skills:Strong experience with marketing for professional services, including corporate advisory, legal, or intellectual property sectors.
Proficiency in digital marketing tools (Google Analytics, Meta Ads Manager, CRM systems) and email marketing platforms.
Expertise in content creation, including newsletters, blogs, and social media content tailored for professional audiences.
Strong analytical skills to evaluate campaign effectiveness and provide actionable insights.
Basic design and video editing skills (e.g., Canva, Photoshop, or similar tools).Professional demeanor with attention to detail.
Creative thinker with the ability to adapt content for diverse platforms and professional audiences.
Proactive and organized, with strong multitasking skills.
Collaborative team player with excellent communication and relationship-building skills.
Able to work independently with minimal guidance.
Ability to translate technical services into engaging marketing content that resonates with QO's target clients.
Freshies are welcome to apply.
Key Performance Indicators (KPIs)Growth in leads generated and converted through campaigns, social media, and newsletters.
Increased engagement and follower metrics across QO's and the CEO's social media platforms.
High open and click-through rates for newsletters and consistent delivery schedules.
Successful execution of campaigns and events with measurable ROI.
Quality and timeliness of marketing content and materials.
About UsQuality Oracle is an Intellectual Property firm providing a full range of Intellectual Property services in Malaysia since 1993.
Our team encompasses a team of legally qualified professionals with 28 years of experience in Intellectual Property, Corporate Advisory and Company Secretary services.
The Quality Oracle team has been building trust for more than two decades by supporting individuals, small businesses and multinationals in all areas of Intellectual Property Rights including Trademark, Patent, Industrial Design and Copyright Registration and Protection in Malaysia and around the world.
From Technical Expert to Patent Examiner, our Intellectual Property practice brings together a team of industry-leading professionals, headed by leaders with more than 40 years of in-depth experience in the industry.#J-18808-Ljbffr