Acer is a leading technology company that strives to enrich people's lives through innovative and accessible technology solutions. As a Marketing Executive, you will play a pivotal role in developing and implementing comprehensive marketing strategies to drive brand awareness, boost product visibility, and maximize sales for our consumer electronics range.
Responsibilities:
-Marketing Strategy Development:
-Collaborate with the marketing team to create 360 marketing strategies for lifestyle products, aligning with overall company objectives.
-Analyze market trends and consumer insights to identify growth opportunities and potential target segments.
2. Integrated Campaign Management:
-Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and traditional media.
-Coordinate with creative teams to develop engaging and compelling marketing content and visuals.
-Monitor campaign performance, analyze data, and make data-driven optimizations for improved results.
3. Product Launches and Promotions:
-Lead the planning and execution of product launches, ensuring successful go-to-market strategies.
-Develop promotional activities and incentives to boost product sales and create a buzz in the market.
4. Digital Marketing:
-Manage digital marketing efforts, including website content, email marketing, SEO, SEM, and social media campaigns.
-Monitor online presence and customer feedback, responding to inquiries and comments in a timely and professional manner.
5. Channel Partner Support:
-Collaborate with sales teams to provide marketing support to channel partners and distributors.
-Develop marketing collaterals and tools to aid channel partners in promoting lifestyle products effectively.
6. Market Research and Competitor Analysis:
-Conduct regular market research to stay updated with industry trends, consumer preferences, and competitor activities.
-Utilize market insights to shape marketing strategies and maintain a competitive edge.
7. Event Management:
-Organize and coordinate marketing events, trade shows, and product demonstrations to showcase lifestyle products.
-Represent Acerpure at events and engage with potential customers and partners.
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; Requirements:- Requirements:
-Bachelor's degree in marketing, Business Administration, or a related field.
-Proven experience in marketing roles, preferably in the consumer electronics or lifestyle products industry.
-Strong understanding of 360 marketing principles and integrated marketing campaign management.
-Proficiency in digital marketing platforms, including social media, SEO, SEM, and email marketing.
-Analytical mindset with the ability to interpret data and derive actionable insights.
-Creative thinking and ability to come up with innovative marketing ideas.
-Excellent written and verbal communication skills.
-Strong project management and organizational abilities.
-Ability to work in a fast-paced environment and meet tight deadlines.
-Passion for consumer electronics and lifestyle products.
Join the Acer marketing team and play a crucial role in shaping the success of our lifestyle products in the consumer electronics market. If you have a passion for marketing, a creative approach, and a drive to succeed in a competitive industry, we welcome your application.
To apply, please submit your updated resume and a cover letter outlining your relevant experience and explaining why you are the perfect fit for the Marketing Executive role at Acer.
