About ThoughtFull: ThoughtFull is a Temasek-backed digital mental health company that provides seamless end-to-end mental healthcare for all through insurers and employee benefits. Through our app, ThoughtFullChat ("TFC"), individuals are empowered to proactively engage with their mental wellbeing to better themselves regardless of where their starting point is – from self-driven learning, to our proprietary one-on-one daily bite-sized coaching with mental health professionals on text, video, or in-person – we run the gamut and meet our users where they are most comfortable. After all, healthy employees make for more engaging and productive work environments.
Our vision is to make mental health a priority for everyone, every day. It's an audacious dream, but with the right people who are courageous enough to Dream Audaciously, Do ThoughtFully, we believe that this dream can be our future reality. If you are committed to doing the best work of your lives to be the change that you want to see in this world, join us!
Job Description: We're seeking a strategic and results-oriented Marketing Lead to build and execute our B2B marketing strategy. This role is pivotal in driving growth, positioning the ThoughtFull brand, and enabling our go-to-market (GTM) efforts. The ideal candidate will have a proven track record in developing and implementing successful marketing campaigns, a good understanding of product and digital marketing, and the ability to lead and inspire a high-performing marketing team.
What you will do: This job level will require early management responsibilities alongside very strong executional skills. Culture: Culture alignment to Dream Audaciously, Do ThoughtFully Strategy: Understand external market landscape dynamics of our industry and contextualize it to the work that you and your team (where applicable) conduct to drive company mission forward. People: Have keen self-awareness of your operating model and how it influences ways of working internally and externally. Owning your growth and that of your team (where applicable). Build and manage a high-performing marketing team, providing leadership and coaching. Process: Ability to think strategically and build systems and processes that can scale impact and performance. From growth engines to drive business targets to personal and/or team-level workflow optimization, able to not just execute but operate strategically. Performance: Work closely with the relevant teams to drive new business growth, educate our end-users on the benefits of proactive mental health, and help drive engagement across our client base. Some activties may include but not limited to the following: Develop and execute a comprehensive B2B marketing strategy aligned with the company's overall business objectives. Lead the development and execution of go-to-market plans for ThoughtFull's product and services to optimize lead generation and conversion Drive demand generation through various channels, including digital marketing, content marketing, and events. Develop and manage marketing budgets and ROI measurement. Stay up-to-date with industry trends and best practices.Requirements About you: Proven experience in B2B marketing (7+ years) with a strong track record of driving growth and achieving results. Proven track record in driving targets Good understanding of product marketing principles and ability to translate product/ services features into compelling value propositions. Strong leadership skills with the ability to build and motivate high-performing teams. Excellent analytical and problem-solving skills with a data-driven approach to decision making. Strong communication and interpersonal skills with the ability to build relationships with internal and external stakeholders. Strong project management skills and experience in developing and executing integrated marketing campaigns across multiple channels. Nice to have: Prior working experience in a startup or SaaS companies. Good understanding of the digital mental health ecosystem. Thoughtfull is an equal opportunity employer. We provide equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need, please inform us for accommodation.