Lead the planning and execution of new product launches, ensuring successful market introductions.
Develop and implement marketing strategies for both B2B and B2C segments to drive brand awareness, customer engagement, and sales growth.
Generate high-quality sales leads through targeted marketing campaigns and support the sales team with necessary tools and collateral.
Oversee the company's brand identity, including the creation and maintenance of a brand manual to ensure consistent messaging.
Manage the company's trademarks, ensuring proper registration, protection, and legal compliance.
Drive innovative marketing campaigns and respond to market changes to maintain competitiveness.
Develop and manage public relations strategies and handle crisis communication to protect the brand image.
Manage external communication channels such as social media, email marketing, and PR to enhance brand visibility.
Supervise the creation of high-quality content tailored to the target audience and optimized for various channels.
Lead digital marketing initiatives, including SEO, SEM, and online advertising, while monitoring and optimizing campaign performance.
Develop and manage the marketing budget, ensuring cost-effectiveness and measurable ROI.
Conduct market research to inform marketing strategies and identify trends, opportunities, and threats.
Lead and mentor the marketing team, providing coaching and development opportunities to achieve team goals.
Collaborate with internal stakeholders and manage relationships with external partners to support marketing objectives.
Track and report on the effectiveness of marketing campaigns, providing insights and recommendations to senior management.
Performingduties in complying with Company's mandated guidelines, policies and procedures and rules and regulations governed by the law of Malaysia.
Perform task and work requirement as and when required and assigned.
JOB REQUIREMENTSBachelor's degree in Marketing, Business Administration, or a related field or related discipline is preferred.
A minimum of 5 years of experience in marketing within the FMCG sector, with a proven track record of success in product launches and lead generation.
Strong understanding of both B2B and B2C marketing Dynamics.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication, leadership, and project management skills, with the ability to collaborate effectively across all levels of the organization.
Proficiency in digital marketing tools and analytics platforms.
Creative thinker with a keen eye for detail and a deep understanding of market trends.
Proficiency in MS Office suite and marketing software/tools.
Knowledge of regulatory requirements and industry standards in marketing and branding.
Ability to thrive in a fast-paced, deadline-driven environment.
Your application will include the following questions: What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing manager? How many years of digital marketing experience do you have? Do you have experience with Search Engine Marketing (SEM)? Do you have lead generation experience? Which of the following online advertising methods do you have experience with? How many years' experience do you have in market research?Manufacturing, Transport & Logistics51-100 employees
M&S Food Industries started operation in 1988 with a modest factory producing coconut-based products. As always, the company prides itself on its honest work ethics, with continuous Product Research & Development and investment in technology as well as human resource, proved to be the key to a successful and innovative business.
The head office of M&S Food Industries is based in Ipoh, the capital city of Perak, one of the major coconut producing states in Malaysia. This proximity to an abundance of fresh raw material is a key factor in ensuring the freshest and the best for our customers. Our products are exported to various key markets across the world, among them, USA, EU & Australia. Closer to home, our products are also highly popular throughout Southeast Asia. M&S Food Industries manufacturing plant is one of the most sophisticated coconut-based production facility in Malaysia. To maintain our leading position in the industry, we always strive to improve product quality by subjecting our production facility to stringent measures of quality assurance. And also by concentrating our efforts on new product development, we set the industry benchmark to stay ahead. M&S attained FSSC22000 food safety certification in year 2014 which is one of the most comprehensive food safety systems in the world. We are now offering job opportunities to highly disciplined, dedicated and motivated individuals to join our team.
M&S Food Industries started operation in 1988 with a modest factory producing coconut-based products. As always, the company prides itself on its honest work ethics, with continuous Product Research & Development and investment in technology as well as human resource, proved to be the key to a successful and innovative business.
The head office of M&S Food Industries is based in Ipoh, the capital city of Perak, one of the major coconut producing states in Malaysia. This proximity to an abundance of fresh raw material is a key factor in ensuring the freshest and the best for our customers. Our products are exported to various key markets across the world, among them, USA, EU & Australia. Closer to home, our products are also highly popular throughout Southeast Asia. M&S Food Industries manufacturing plant is one of the most sophisticated coconut-based production facility in Malaysia. To maintain our leading position in the industry, we always strive to improve product quality by subjecting our production facility to stringent measures of quality assurance. And also by concentrating our efforts on new product development, we set the industry benchmark to stay ahead. M&S attained FSSC22000 food safety certification in year 2014 which is one of the most comprehensive food safety systems in the world. We are now offering job opportunities to highly disciplined, dedicated and motivated individuals to join our team.#J-18808-Ljbffr