Job Descriptions::
1? Brand Marketing: ??????????:????????,??????,?????????;??????,??????????,?????????????????????? Market Analysis and Brand Positioning: Analyze market trends, understand industry demographics, and define the brand's medium- and long-term positioning. Based on this positioning, develop the annual brand communication strategy, including brand themes, tone, target audience, and content assets. ??????????:???????????,?????GTM calendar,?????????????;????????,???????????????;??????,?????????????????,???????????? Brand Strategy Development and Execution: Develop the brand's go-to-market (GTM) calendar around product development and business growth, implement strategies and timing for new product launches, manage the brand center budget, and coordinate the day-to-day activities across various brand center functions. Responsible for brand events, such as celebrity collaborations, product launches, and promotional events, including creative planning and execution. ?????????: ?????????????,????????????????;?????,???????????????????????? Cross-Departmental Communication and Coordination: Facilitate internal communication within the brand center to implement brand strategies and product marketing strategies. Work across departments to support business development through brand promotion and product marketing. ??????????: ?????????????????????,?????????????,????????;??????,???????????,??????????? Market Expansion and User Insights: Participate in the planning and implementation of the annual marketing and product plans to position the company within the industry, providing timely market feedback. Responsible for user insights, regularly preparing user profile reports based on sentiment analysis and market research. ??????????:??????,??????????????????????????;????????,?????????????????????? Public Relations and Advertising Placement: Manage public relations, including media relations, sentiment monitoring, crisis PR, credential recognition, and creative communication. Handle brand advertising placements, including media planning, content creation, execution, and performance monitoring. ????????????: ?????????,????????,???????KPI/???????;?????????,?????????????????????? Content Creation and Social Media Management: Use marketing automation tools for modern content marketing, perform data analysis, and establish KPI/data center strategies. Manage the website and social media, ensuring content creation and publication align with brand positioning and market objectives. 2? Trade Marketing: ???????????????: ???????????????????,???????????????????????????? Planning and Execution of Online and Offline Marketing Activities: Responsible for planning and executing online and offline marketing activities, developing and implementing various marketing activities based on the company's overall strategy and marketing plan. ?????????:????????????????????????,????????????????? Brand Visual Output Control: Oversee the brand's visual output and materials across various offline channels to ensure a unified and high-quality brand image. ????????:????????,??????,???????????????,??????????? Market Research and Analysis: Conduct market research and analysis, provide reasonable suggestions to help the company understand market trends and competition, and provide data support for decision-making. ??????????:????????????,?????????,???????????????,?????? Channel Management and Promotion Plans: Based on business goals and channel characteristics, control channel pricing and distribution, create monthly promotion plans, and product plans to drive sales. ????????: ??????????????????,?????????????? Client Negotiation and Contracting: Work with the sales department to complete client negotiations and contract signing to maintain and develop client relationships. ??????????:??????????,??????????GWP???,????????????? Budget Management and Expense Allocation: Allocate materials, gift boxes, and gifts with purchase (GWP) based on the offline channel activity budget to ensure smooth marketing activities. ????????:????????????,????????????????????? Team Coordination and Communication: Coordinate with internal teams and external suppliers to ensure efficient use of resources and smooth implementation of marketing activities. 3? ?????? Market Cost Control Management
4? ?????? Market Team Management
5? ?????? (???/?????) Procurement of Marketing Materials (promotional items/event materials, etc.)
6???Sales Manager ????????/??/?? Assist Sales Manager in Developing Marketing Activities/Policies/Plans
7?????Marketing??????? Implement Marketing Tasks Assigned by Headquarters
8????????????? Execute Tasks Assigned by the General Manager
Requirements: ??Driving license ?????? Own transportation ?Marking??????? Experience in marketing is preferred ????? Able to travel ?????????? Proficient in Malay, Chinese, and English ???????Able to communicate in Mandarin is a MUST.
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