Job ResponsibilitiesMarketing Strategy Development : Develop and implement long-term marketing strategies and campaigns to increase market share.
Market Research and Analysis : Continuously monitor industry trends, competitor activities, and customer feedback to ensure the marketing stays relevant and competitive in the market.
Marketing Positioning : Define and maintain a consistent marketing voice and positioning across all consumer touchpoints (digital, in-store, packaging, advertisements, etc.).
Collaboration with Cross-Functional Teams : Work closely with product, creative, and other departments to ensure that marketing messaging is consistent and aligned across all channels.
Campaign Management : Lead marketing campaigns, including seasonal promotions, product launches, and collaborations. Oversee campaign development, creative direction, execution, and performance tracking.
Budget Management : Manage the budget for marketing initiatives, allocating resources efficiently across different brand activities.
Performance Monitoring : Track and analyze the performance of branding efforts (sales data, digital metrics, brand awareness surveys, etc.) and adjust strategies based on results.
Stakeholder Engagement : Present marketing performance, strategies, and marketing insights to senior management and key stakeholders.
Sales Impact : Ensure all marketing campaigns contribute to sales growth and positively impact the company's profit and loss (P&L).
Job Requirements:
Relevant certificate, diploma, or degree in Marketing, Business, or a related field
3-5 years of experience in marketing, preferably within the FMCG (Fast-Moving Consumer Goods) industry
Strong understanding of marketing strategies, digital marketing channels, and consumer behavior
Excellent communication, leadership, and collaboration skills
Proven ability to manage budgets and analyze campaign performance
Creative problem-solving skills and the ability to adapt to market changes#J-18808-Ljbffr