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Sheraton Johor Bahru comes with 345 rooms and will be part of a mixed-use development comprising a retail podium and offices.
The hotel offers 4 Food & Beverage venues, 7 meeting spaces with total event space of 1,428 square metres.
Located along Jalan Storey which is an access road that connects to the Johor Bahru-Kota Tinggi Highway, the hotel is surrounded by residential development and low-rise shophouses and is 5 mins away from the Bukit Chagar Singapore-Johor Bahru Rapid Transit System (RTS) Station.
The hotel is projected to open in Q1, 2025.
JOB SUMMARY
Responsible for completing marketing plan for property.
Manages all e-commerce opportunities.
Develops a good working relationship with tourism bureaus and community leaders.
CANDIDATE PROFILE
Education and Experience
High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
OR
2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
CORE WORK ACTIVITIES
Conducting Daily Marketing Activities that Achieve Department Goals
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Maintains, updates, and manages all web sites.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Develops brochure and property collateral materials.
Participates in all property imaging work (e.g., signage).
Uses and interprets all reporting necessary for sound marketing recommendations.
Reviews and provides analysis on all website and email campaign tracking.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Manages marketing budget throughout the year.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns.
Tracks return on investment (ROI) of all marketing initiatives.
Keeps track of actual versus planned marketing budgets.
Ensures consistency in individual property's voice on all guest touchpoints and marketing communications.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Evaluates new marketing opportunities for the property.
Ensures property is represented on all quality internet sites that have the potential of providing business.
Works closely with respective Convention Bureaus and Chambers of Tourism.
Develops strategic marketing plan for property, includes group, leisure and local efforts.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Building Successful Relationships that Generate Sales & Marketing Opportunities
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Acts as liaison between corporate and individual properties in rolling out programs.
Works with media buyer to plan and execute advertising.
Assists property in developing promotions for various campaigns.
Acts on behalf of property with all vendors, exacting a balance between quality work and price.
Additional Marketing Responsibilities
Keeps detailed files and records on all matters relative to property's marketing materials.
Ensures that property is following all corporate marketing guidelines.
Approves all invoicing through MarrCom office.
Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
When you join the Sheraton family, you become a member of its global community.
We've been a place to gather and connect since 1937.
At Sheraton, associates create a sense of belonging in more than 400 communities around the world.
We invite, we welcome, and we connect guests through engaging experiences and thoughtful service.
If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton.
Join us on our mission to be 'The World's Gathering Place'.
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