Experiences with setting up and managing multiple digital advertising campaigns on Google Adwords, Facebook Ads, Display, Native Ads, Video,etc Experience with setting goals and ensuring/supporting goal achievement of the team Keyword bidding and optimization Defining Target groups to target certain audiences Experience in data analysis and reporting Knowledge of digital marketing concepts, landing pages, conversion flow Familiarity with multiple platforms (e.g. Google Ads, Facebook Ads, Bing Ads, and other PPC Platforms) Working knowledge of analytics tools (Google Analytics, Redtrack, etc.) Affiliate lead generation and conversion optimization are a plusAdWords certification and/or other certification Ads are a plus. Technically savvy, with experience with PPC / Google Adwords / Facebook Ads, etc. Organized and able to work in a highly dynamic environment Languages: English (must-have), Chinese (nice-to-have) Developing campaign strategies to reach high profitability and volumesParticipate in brainstorming sessions to increase overall revenue and profitability Identifying issues and finding solutions to reach and exceed our overall profit targets Develop effective Performance Marketing Strategies Plan and optimize various Performance Marketing campaigns Oversee accounts on social media and search advertising platforms as well as Performance Marketing platforms Ensure that detailed reporting is done on a regular basis to keep all relevant teams and departments updated Be involved in keyword selection and audience targeting Monitor budget and bids to gain better ROI Track KPIs to assess performance and pinpoint issues Support to produce reports for management (e.g. dashboards) Help to draft attractive and concise ad copies Suggest and develop new campaigns across multiple channels Build and Maintain partnerships with Performance Marketing platforms and vendors Find ways to reduce the risk of click fraud and account suspensions Keep abreast of SMM, PPC and SEM trends Demonstrate initiative and be enthusiastic about testing new paid search tactics, features, and tools.