A Performance Marketing Specialist is responsible for planning, executing, and optimizing digital advertising campaigns to drive measurable results.
The primary focus is on achieving performance-based KPIs, such as leads, conversions, ROI, and sales, across various digital platforms.
Duties and Responsibilities 1.
Campaign Strategy and Planning -Develop and implement performance marketing strategies across paid channels, including Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn, and others.
-Identify target audiences and create segmentation strategies to maximize campaign effectiveness.
-Collaborate with cross-functional teams to align campaigns with overall marketing objectives.
2.
Campaign Execution and Management -Launch and manage campaigns across multiple platforms (search, display, social media, programmatic, etc.).
-Monitor daily campaign performance, ensuring KPIs such as CPA, CTR, ROAS, and conversion rates are met.
-Optimize ad creatives, bidding strategies, and audience targeting based on real-time data.
3.
Analytics and Reporting -Track, analyze, and report on campaign performance using analytics tools like Google Analytics, Facebook Business Manager, and other third-party platforms.
-Generate actionable insights and provide recommendations for campaign improvements.
-Monitor attribution models, customer journeys, and multi-channel performance.
4.
Budget Management -Allocate and manage advertising budgets effectively to maximize ROI.
-Conduct periodic reviews to ensure cost-efficiency and reallocate resources as needed.
5.
A/B Testing and Experimentation -Design and implement A/B and multivariate tests to refine campaign elements (e.g., ad copy, visuals, landing pages).
-Analyze test results to inform future campaign strategies and improve performance metrics.
6.
Trend and Market Analysis -Stay updated on the latest trends, tools, and best practices in performance marketing.
-Monitor competitor activities and benchmark performance to identify growth opportunities.
7.
Collaboration and Stakeholder Communication -Work with content creators, designers, and copywriters to ensure ads align with branding and messaging.
-Provide insights and updates to stakeholders on campaign progress and outcomes.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-kolhub-job-performance-marketing-specialist] -CHINESE Preferable (mainly target chinese consumers) -Proficiency in paid advertising platforms (Google Ads, Facebook Ads, TikTok Ads, etc.).
-Strong analytical skills with experience in tools like Google Analytics, Data Studio, and Excel.
-Expertise in performance KPIs such as CTR, CPA, CPC, ROAS, and LTV.
-Knowledge of SEO/SEM and website optimization practices.
-Ability to manage multiple campaigns and prioritize tasks effectively.
This role is essential for businesses focused on data-driven growth and achieving measurable marketing outcomes.