This job is about planning and managing digital ad campaigns to achieve specific results like leads and conversions.
You might like this job because it involves optimizing ads across various platforms and analyzing data to improve strategies.
APerformance Marketing Specialistis responsible for planning, executing, and optimizing digital advertising campaigns to drive measurable results.
The primary focus is on achieving performance-based KPIs, such as leads, conversions, ROI, and sales, across various digital platforms.
Duties and Responsibilities1.
Campaign Strategy and PlanningDevelop and implement performance marketing strategies across paid channels, including Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn, and others.
Identify target audiences and create segmentation strategies to maximize campaign effectiveness.
Collaborate with cross-functional teams to align campaigns with overall marketing objectives.
2.
Campaign Execution and ManagementLaunch and manage campaigns across multiple platforms (search, display, social media, programmatic, etc.).
Monitor daily campaign performance, ensuring KPIs such as CPA, CTR, ROAS, and conversion rates are met.
Optimize ad creatives, bidding strategies, and audience targeting based on real-time data.
3.
Analytics and ReportingTrack, analyze, and report on campaign performance using analytics tools like Google Analytics, Facebook Business Manager, and other third-party platforms.
Generate actionable insights and provide recommendations for campaign improvements.
Monitor attribution models, customer journeys, and multi-channel performance.
4.
Budget ManagementAllocate and manage advertising budgets effectively to maximize ROI.
Conduct periodic reviews to ensure cost-efficiency and reallocate resources as needed.
5.
A/B Testing and ExperimentationDesign and implement A/B and multivariate tests to refine campaign elements (e.g., ad copy, visuals, landing pages).
Analyze test results to inform future campaign strategies and improve performance metrics.
6.
Trend and Market AnalysisStay updated on the latest trends, tools, and best practices in performance marketing.
Monitor competitor activities and benchmark performance to identify growth opportunities.
7.
Collaboration and Stakeholder CommunicationWork with content creators, designers, and copywriters to ensure ads align with branding and messaging.
Provide insights and updates to stakeholders on campaign progress and outcomes.
Job RequirementsCHINESE Preferable (mainly target Chinese consumers)
Proficiency in paid advertising platforms (Google Ads, Facebook Ads, TikTok Ads, etc.).
Strong analytical skills with experience in tools like Google Analytics, Data Studio, and Excel.
Expertise in performance KPIs such as CTR, CPA, CPC, ROAS, and LTV.
Knowledge of SEO/SEM and website optimization practices.
Ability to manage multiple campaigns and prioritize tasks effectively.
This role is essential for businesses focused on data-driven growth and achieving measurable marketing outcomes.
SkillsAdvertisement
Data Analysis
Conversion Rate Optimization
Budget Management
A/B Testing
Creativity
Problem Solving
Technical Support
Communication
Company BenefitsFree snacks & drinks are provided
Everyone is entitled to subsidised parking
Weekly in-house training
Laptop will be provided or allowance
Enjoy playing games while brainstorming ideas.#J-18808-Ljbffr