POSTPAID CVM SPECIALISTRequisition ID: 13365
Location: CD Tower, MY
Division: CONSUMER BUSINESS
Job DescriptionYou are:
Someone who enjoys working in a dynamic fast-paced environment. Able to communicate effectively and happy to take the lead and ownership to execute and launch campaigns to achieve your goals.
Somebody that can multitask, work independently, and is able to learn quickly.
Experienced in understanding customer behavior, campaign planning, and execution.
Have experience with customer journeys and fulfillment on both traditional and digital platforms. Able to optimize customer journeys at campaign levels to achieve KPIs/targets. Experience in personalization and omnichannel marketing.
Able to understand customer profiles/personas/segmentation + data analytics to work with various cross-functional teams to optimize campaign performance.
Your Responsibilities:
Customer Insights & Analytics: Leverage customer data and analytics to generate actionable insights, identifying opportunities for customer growth and revenue enhancement.
Customer Segmentation & Targeting: Develop data-driven customer segmentation based on usage patterns, demographics, and customer behavior.
Lifecycle Management: Design and implement customer lifecycle campaigns to drive retention, upsell, cross-sell, and churn management.
Campaign Management: Plan, execute, and monitor multi-channel campaigns (SMS, email, push notifications, etc.) aimed at enhancing customer engagement and increasing revenue.
Product Bundling: Work with the product teams to design and promote bundles, packages, and offers that cater to specific customer needs and drive value.
Customer Journey Optimization: Map customer journeys to identify pain points and create interventions that improve customer satisfaction.
Reporting & Performance Analysis: Measure the effectiveness of campaigns through KPIs such as revenue growth, churn rate, customer satisfaction (NPS), and campaign ROI. Present findings to senior management.
Collaboration: Work closely with cross-functional teams including marketing, sales, finance, and IT to ensure seamless execution of CVM strategies.
Digital Engagement: Enhance the digital engagement strategy through personalized and targeted communication on mobile apps, websites, and other digital channels.
Your Merits:
Demonstrable experience in a commercially oriented role or other business/analytics related roles.
Understanding of customer segmentation, good analytical and problem-solving orientation.
Proficiency in working with cross-functional teams to drive customer-centric strategies.
Excellent communication skills and the ability to present insights and recommendations to senior stakeholders and influence cross-functional teams to champion new concepts and initiatives.
Strategic thinking, with the ability to think ahead, anticipate problems, issues, and solutions.
Bachelor Degree and/or Professional Qualifications in the related field.
5 – 8 years of experience in CVM or product management.#J-18808-Ljbffr