**Job Title:** PR Associate
**Company:** Hilton
**Location:** Johor Bahru, Johor, MY
**Job Type:** Part-Time
**Seniority:** Associate Level
**Years of Experience:** 2
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**Job Description:**
As a PR Associate at Hilton in Johor Bahru, you will play a vital role in enhancing our brand presence and reputation in the community and across the industry. This part-time position offers the opportunity to apply your skills in public relations and communications while supporting the initiatives and strategies outlined by our Global Communications team.
**Key Responsibilities:**
- **Media Relations:** Build and maintain relationships with local and national media outlets. Prepare and distribute press releases, media kits, and other materials as needed to promote Hilton's initiatives, offerings, and events.
- **Content Creation:** Develop engaging and informative content for various channels including press releases, blog posts, social media, newsletters, and internal communications. Ensure that all materials align with Hilton's brand voice and messaging guidelines.
- **Event Support:** Assist in the planning and execution of PR events, media briefings, and promotional activities, ensuring that they reflect Hilton's values and mission. This includes coordinating logistics and following up with attendees.
- **Monitoring and Reporting:** Track media coverage, measure the effectiveness of PR strategies, and prepare reports that communicate results to management. Analyze trends and news that may impact the brand or its reputation.
- **Crisis Communication:** Participate in the development and execution of crisis communication strategies when necessary. Support risk management by proactively monitoring potential issues and providing timely solutions.
- **Research and Strategic Planning:** Conduct research to support PR initiatives, including identifying potential media targets and analyzing the competitive landscape. Collaborate with the team to develop strategic PR plans that support business goals and objectives.
- **Collaboration:** Work closely with cross-departmental teams including marketing, sales, and customer service to ensure consistent messaging and enhance the guest experience.
**Requirements:**
- **Education:** Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- **Experience:** Minimum of 2 years of experience in public relations, communications, marketing, or a related area, preferably within the hospitality industry.
- **Skills:**
- **Independent & Resilient:** Must possess the ability to work autonomously, managing multiple projects with limited oversight while demonstrating resilience in overcoming challenges.
- **Problem-Solving:** Strong analytical and critical thinking skills to identify issues, assess options, and implement effective solutions.
- **Strategic Planning:** Experience in developing and executing PR strategies and campaigns that align with broader organizational goals.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in social media platforms and digital communication tools.
**Benefits:**
- Competitive compensation and profit-sharing opportunities.
- Access to a gym membership promoting health and wellness.
- Training and professional development opportunities to enhance your skills and career growth.
**Working Environment:**
At Hilton, we cultivate a trusting and supportive workplace that encourages autonomy and independence. We believe empowering our employees to take ownership of their roles leads to excellence in performance and job satisfaction.
**Application Deadline:**
To apply for the PR Associate position, please submit your application by **September 28, 2024**.
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**Equal Opportunity Statement:**
Hilton is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all individuals regardless of race, color, gender, sexual orientation, age, disability, or any other characteristic protected by applicable laws.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
