**Job Title:** PR Associate
**Company:** Petronas
**Location:** Johor Bahru, Johor, MY
**Job Type:** Part-time
**Seniority:** Associate Level
**Years of Experience:** 4
**Job Description:**
Petronas invites dynamic and skilled individuals to apply for the position of PR Associate. This part-time role is ideal for a resourceful and resilient candidate who thrives in a fast-paced environment. Join our team and contribute to our commitment to effective public relations, enhancing our corporate image, and engaging with diverse stakeholders.
**Key Responsibilities:**
1. **Media Relations Management:**
- Develop and maintain positive relationships with journalists, bloggers, and media outlets.
- Respond promptly and effectively to media inquiries and requests for information.
- Prepare and distribute press releases, media kits, and other communication materials.
2. **Communications Strategy:**
- Assist in the planning and execution of PR campaigns that align with company goals and objectives.
- Monitor industry trends and analyze media coverage to inform strategic communications.
- Conduct research on competitors and industry practices to identify opportunities for enhancing our PR strategy.
3. **Event Coordination:**
- Support the organization of PR events, press conferences, and promotional activities.
- Collaborate with internal teams to ensure event objectives are met and resonate with target audiences.
- Evaluate event effectiveness and provide recommendations for future improvements.
4. **Content Creation:**
- Write and edit engaging content for various platforms, including social media, the corporate website, and newsletters.
- Create compelling messaging to promote Petronas's initiatives, values, and achievements to stakeholders.
5. **Stakeholder Engagement:**
- Develop and foster relationships with key stakeholders, including government representatives, non-governmental organizations, and community influencers.
- Participate in meetings with stakeholders and prepare materials and presentations as needed.
6. **Crisis Communication:**
- Assist in formulating and executing crisis communication plans to manage and mitigate negative situations.
- Monitor and report on potential issues impacting the corporate reputation and prepare necessary responses.
7. **Performance Analysis:**
- Track and analyze the success of PR initiatives through metrics and reporting.
- Provide insights and recommendations for continual improvement of PR strategies based on performance data.
8. **Collaboration and Team Support:**
- Work closely with other departments, such as Marketing and Corporate Communications, to ensure consistency of messaging and brand alignment.
- Assist team members with various tasks and contribute to group projects as needed.
**Requirements:**
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- A minimum of 4 years of experience in public relations, communications, or a similar role.
- Strong negotiation skills with the ability to influence and persuade stakeholders effectively.
- Excellent analytical skills to assess PR outcomes and adapt strategies for prospective improvement.
- Resourceful and resilient mindset, able to overcome challenges and adapt in a changing environment.
- Exceptional written and verbal communication skills in English; proficiency in Malay is an added advantage.
- Familiarity with digital PR tools and social media platforms.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
**Benefits:**
- Vision insurance
- Life insurance
- Parental leave
**Working Environment:**
Petronas offers a flexible working environment that adapts to change with speed and efficiency. We value creativity, collaboration, and dedication, and strive to create a workplace that fosters personal and professional growth.
**Application Deadline:** November 3, 2024
**Equal Opportunity Statement:**
Petronas is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.How to apply: Apply on GrabJobs and you will be notified via email if shortlisted for the job.