**Job Title:** PR Associate
**Company:** Kossan Rubber Industries Berhad
**Location:** Malacca City, Melaka, MY
**Job Type:** Part-time
**Seniority:** Entry Level
**Years of Experience:** 0
**Job Description:**
Kossan Rubber Industries Berhad is seeking a passionate and driven PR Associate to join our dynamic team in Malacca City. As a PR Associate, you will play a crucial role in shaping and maintaining the company's public image and fostering positive relationships with key stakeholders, including media outlets, customers, and the community. This entry-level position presents a fantastic opportunity for individuals looking to kickstart their career in public relations within a leading rubber manufacturing firm renowned for its commitment to innovation and high standards.
**Key Responsibilities:**
1. **Media Relations:**
- Assist in building and maintaining relationships with local and national media outlets.
- Draft press releases, media kits, and other communication materials to effectively communicate company news and updates.
- Monitor media coverage and report on public sentiments regarding the company and its products.
2. **Social Media Management:**
- Support the development and execution of social media strategies to enhance brand awareness.
- Create engaging social media content, including posts, graphics, and videos, to drive audience interaction.
- Track social media performance metrics and provide insights for improvement.
3. **Event Coordination:**
- Assist in planning and organizing corporate events and community engagement initiatives.
- Help coordinate logistics, budgets, and timelines for events to ensure successful execution.
- Collaborate with cross-functional teams to ensure effective communication and representation of the company during events.
4. **Content Creation:**
- Write and edit content for internal and external communications, including newsletters, website updates, and promotional materials.
- Support the creation of presentations and reports for senior management.
5. **Brand Monitoring:**
- Conduct market research to understand public perceptions and trends in the industry.
- Assist in gathering feedback from stakeholders to inform strategic decision-making.
6. **Crisis Management Support:**
- Help prepare responses and communication strategies for potential crises affecting the company's reputation.
- Assist in monitoring the impact of situations and reporting on public reactions.
7. **Collaboration with Teams:**
- Work closely with the marketing, sales, and product development teams to align PR efforts with business goals.
- Participate in brainstorming sessions to generate creative PR initiatives and campaigns.
**Requirements:**
1. **Educational Background:**
- A bachelor's degree in Public Relations, Communications, Marketing, or a related field.
2. **Skills and Experience:**
- A strong passion for public relations and communication, with a willingness to learn and grow in the field.
- Previous internships or coursework related to PR, marketing, or communications is a plus but not required.
3. **Personality Traits:**
- Passionate and driven, with a genuine interest in promoting brands and maintaining a positive public image.
- Able to adapt to changing environments and tackle challenges with a positive attitude.
4. **Soft Skills:**
- Strong decision-making skills, capable of assessing situations and determining appropriate communication strategies.
- High emotional intelligence to navigate interpersonal relationships and understand audience sentiments effectively.
5. **Technical Skills:**
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with social media platforms and online analytics tools.
- Basic design skills (e.g., Canva, Adobe Creative Suite) is an advantage.
**Benefits:**
- Travel and spending expenses for work-related activities.
- Ongoing training and professional development opportunities to enhance your skills and career prospects.
- Medical coverage for part-time employees.
**Working Environment:**
At Kossan Rubber Industries Berhad, we embrace a culture that challenges norms and encourages bold thinking. We foster an inclusive and innovative work environment where creativity and collaboration are highly valued.
**Application Process:**
Interested candidates are encouraged to submit their applications via our company website or send their CV and cover letter to [insert application email address]. The deadline to apply is September 19, 2024.
**Equal Opportunity Statement:**
Kossan Rubber Industries Berhad is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on merit, qualifications, and business needs, without regard to race, color, religion, gender, sexual orientation, age, marital status, national origin, or disability status.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
