Product Manager

Job SummaryOversee and lead the development of marketing plans, budgets, product communication, promotion activation and reporting to achieve business objectives. General Responsibilities Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable. Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies. Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances. Manage analysis and evaluation of market trends, consumer behaviour, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive conditions. Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities. Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services. Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making. Lead business planning with internal/external stakeholders (e.g., sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on market sentiments. Manage ongoing relationships with external vendors and agencies (e.g., event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities. Functional Skills and Knowledge Demonstrate sound knowledge and understanding of the business and industry. Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices. Demonstrate advanced research and analytical skills. Demonstrate fluency in English (both written and spoken) Soft skills Education. Education Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline. Master's in Marketing/Economics/Business Administration will be an added advantage Work experience. Minimum five to eight years' experience in a similar role.