Position Summary:
We are seeking a dynamic and results-driven Sales Digital Marketing to develop and implement digital marketing strategies that drive sales growth and enhance brand presence.
The ideal candidate will combine expertise in digital marketing with a strong sales orientation, focusing on lead generation, customer engagement, revenue growth across multiple online platforms, and live sales activities.
Additionally, the role involves creating and editing visual content to enhance marketing campaigns.
Key Responsibilities:
Plan and execute digital marketing campaigns across various channels, including social media, email, search engines, and display advertising, to achieve sales objectives.
Analyze market trends and competitor strategies to optimize marketing initiatives.
Lead Generation and Conversion:
Develop and manage campaigns to generate quality leads through paid and organic channels.
Content Marketing and SEO:
Create, curate, and manage engaging content that aligns with the sales funnel and brand voice.
Implement SEO best practices to improve website visibility and organic traffic.
Performance Monitoring and Reporting:
Use analytics tools to track campaign performance and provide actionable insights.
Generate regular reports on KPIs, including engagement rates, lead generation, and revenue contributions.
Collaboration with Sales Team:
Work closely with the sales team to align digital marketing efforts with sales goals.
Develop materials and strategies to support the sales team in nurturing leads and closing deals.
Conduct live sales sessions via online platforms (e.g., social media live streams, webinars) to promote products and engage with potential customers.
Interact with customers during live sessions to address queries, demonstrate products, and close sales.
Paid Advertising Campaigns:
Manage budgets and campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn to achieve maximum reach and effectiveness.
Conduct A/B testing to refine campaign performance.
Leverage CRM tools to manage customer interactions and ensure a seamless sales journey.
Engage with customers via social media, email campaigns, and online communities to build strong relationships.
Content Creation and Editing:
Design and edit images, videos, and other visual content for marketing campaigns using tools like Canva, Adobe Photoshop, or similar platforms.
Ensure all content aligns with brand guidelines and resonates with the target audience.
Innovation and Trend Monitoring:
Stay updated on the latest digital marketing trends, tools, and technologies.
Experiment with innovative marketing techniques to drive growth.
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing, with a focus on driving sales and live selling.
Strong understanding of SEO, SEM, and social media marketing.
Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM software.
Experience with live selling platforms and techniques.
Excellent communication, content creation, and editing skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred Skills:
Experience with e-commerce platforms and online sales funnels.
Knowledge of graphic design tools (e.g., Canva, Adobe Suite).#J-18808-Ljbffr