Segment Team Lead

Details of the offer

Are you ready to get ahead in your career?We want to empower you to turn your ambitions into achievements. We thrive in inclusiveness, diversity, and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses, and the nation to be ahead in a changing world. To realise our vision to become Malaysia's leading converged solutions company, we are looking for new talent to innovate and grow with us in a culture that values commitment, performance, and possibilities.Why does this job exist and why is it critical?
Responsible for developing the channel, segment, and location-based marketing plans to support the regional sales ambitions and plans.
Accountable for planning and organizing of regional on-ground activation activities for all products, including securing necessary budget, development of business case, and measuring performance against business case targets. Regular updates of the activities are to be shared with regional and HQ stakeholders to ensure constant alignment of plans and objectives.
Driving the regional sales on-ground activation (SGA) plan to meet below KPIs:
Event efficiencies – event ROI
Effective internal and partners briefing - timeliness
Strong internal stakeholder and partner engagement
BTL branding and product communication
Reach and productivity
Innovation and adoption of digital initiatives
Manage the Hotlink Foot Soldier and Promoters to ensure that the teams are well-staffed, trained, and deployed in strategic areas/segments with strong customer acquisition performance.
Monitor branding and merchandising quality and compliance in the regions, for both in-store and outdoors, to ensure that Hotlink and Maxis products and branding are dominant in all key market centers. Work closely with Regional Channel Marketing team to tweak marketing collateral development/production to ensure communication effectiveness at the regions.
Develop programs and events to attack under-penetrated areas/segments such as youths at campuses/schools, government individuals at key government ministries/buildings, etc.
Run regular performance reviews and planning sessions with key regional stakeholders to align campaign strategy, performance, rewards, and improvement plans.
Constantly benchmark best performances in other regions/industries and monitor competition activities as part of the planning process, to ensure that Maxis maintains our branding dominance in all key market centers.What's next?
Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality, or physical ability.#J-18808-Ljbffr


Nominal Salary: To be agreed

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