Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
Job DescriptionThe Senior Data Analyst will play a critical role in providing data-driven insights and strategic recommendations to our FMCG client. This position requires a deep understanding of data analytics, consumer behaviour, and the FMCG industry in the regional landscape. The ideal candidate will have extensive experience in data analysis, advanced statistical techniques, and data visualization, along with strong communication skills to effectively convey insights to our internal and external stakeholders.
Key Responsibilities Include:Regional Data Acquisition overview with other key metrics
Regional Market View - Interpreting data from paid and owned channels
Oversee gathering overall data from 13 markets
Collaborate with capability adoption leads to analyze, translate and formulate the data to arrive at clear insights & plan the next steps
Expand data & insights into other key digital/social channels – Social listening, Website, CRM
Day to Day Responsibilities Include;
Instituting and adapting global & regional frameworks across project / and lifecycles, including measurement plans, primary and secondary research, and performance reporting
Gather insight through regular market check-ins and collaborate with regional clients on strategic conversations to drive growth.
Develop and maintain comprehensive dashboards and reports to visualize key metrics and performance indicators.
Collaborate with cross-functional teams, including Account and Tech Adoption, Media Adoption, CRM adoption teams to implement campaign blueprints / use cases and to understand data needs and deliver actionable insights.
Work closely with the Senior Analytics Lead to drive personalisation strategy performance across the region and communicate actionable insights. Clean, and preprocess large datasets to ensure data quality and accuracy of the results.
Build market maturity maps by working cross-functionally with the key stakeholders and propose any potential needs to help accelerate those markets
Stay up-to-date with industry trends, tools, and technologies to continuously enhance analytical capabilities.
QualificationsBachelor's degree in Data Science, Data Analytics, Statistics, Computer Science, Mathematics or a related field.
5+ years of experience in data analysis, preferably in an agency environment or FMCG industry.
Proficiency in data analysis tools and software such as advanced Excel, SQL, and R/ Python.
Extensive experience with data visualization tools such as Tableau, Power BI, or similar.
Excellent analytical and problem-solving skills with a keen attention to detail.
Strong communication, data storytelling and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
Ability to manage multiple priorities in a fast-paced environment, maintaining timelines and solid delivery plans.
Understanding of predictive modelling and machine learning techniques is a plus.
Additional Desired Qualifications
Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision.
Experience in handling CDP and large-scale enterprise data
Experience working with FMCG brands and understanding of consumer behavior in the FMCG sector.
Experience working with many markets / international client experiences is a plus!
Employee BenefitsOur employee benefits package comprises the following:
Generous leave entitlements, including birthday leave, rest day and family care leave.
Additional Company closure for all 4 major festive Celebrations
Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
Life and personal accident insurance and group hospitalization and surgery.
A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure last week of December every year.#J-18808-Ljbffr