-Digital Strategy Development:
-Plan and execute comprehensive digital marketing strategies aligned with company goals and objectives.
-Develop innovative campaigns for online brand promotion, lead generation, and customer engagement.
-Manage and optimize digital marketing channels, including SEO, SEM, social media, email, content marketing, and paid advertising.
-Campaign Management:
-Lead the creation, execution, and optimization of online campaigns across various channels.
-Analyze campaign performance, conduct A/B testing, and adjust strategies based on data-driven insights.
-Ensure digital campaigns are executed on time, within budget, and to the highest standards.
-Content Creation and Optimization:
-Oversee the creation and management of engaging content for websites, blogs, emails, social media, and paid ads.
-Optimize content for search engines (SEO) and user engagement.
-Collaborate with designers, copywriters, and content teams to produce compelling and effective marketing materials.
-Analytics and Reporting:
-Monitor, track, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and social media insights.
-Generate regular reports on KPIs, ROI, and conversion metrics, and provide actionable recommendations.
-Use data to identify trends, opportunities, and areas for improvement in digital strategies.
-Social Media Management:
-Lead social media marketing efforts on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
-Develop social media calendars, manage posts, and engage with followers to build brand awareness and customer loyalty.
-Analyze social media performance and adjust content strategies accordingly.
-Team Leadership and Collaboration:
-Mentor and guide junior marketing team members to enhance skills and knowledge in digital marketing.
-Work closely with sales, product, and design teams to ensure digital marketing initiatives align with company goals.
-Stay up to date with the latest digital marketing trends, tools, and best practices.
-Budget Management:
-Manage digital marketing budgets and allocate resources efficiently for maximum return on investment.
-Monitor expenses and ensure that digital marketing activities are executed within budget.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-wealth-mastery-academy-wma-job-senior-digital-marketing-executive-1)
; Requirements:-
-Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
-3+ years of experience in digital marketing, with a proven track record of successful campaigns.
-Strong understanding of SEO, SEM, social media, email marketing, content marketing, and online advertising.
-Experience with digital marketing tools such as Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms.
-Solid understanding of web analytics and performance metrics.
-Strong project management skills and ability to multitask.
-Excellent communication, writing, and interpersonal skills.
-Analytical mindset with the ability to interpret data and optimize campaigns.