Responsibilities:-Assist in developing and executing strategic ongoing marketing initiatives and programs. -Work closely with the operations and retail teams to ensure alignment of programming and sales goals. -Managing the execution and distribution of POSM to ensure brand visibility and engagement at the point of sale.-Collaborate with business development and create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences. -Develop and maintain strong relationships with external partners, agencies, and vendors.-Work alongside agencies to direct support for PR, digital and email marketing, SEO, search, content creation, and creative campaigns. -Manage and monitor all campaigns including but not limited to paid social, KOL management, EDM, CRM, Local Store Marketing. -Develop on-site and off-site marketing communications program to maximize conversion. -Build a strong and engaged influencer programs to maximize conversion. -Oversee all reputation and management on Google and other digital platforms. -Assist in managing all social media strategies to grow organic and paid social media channels. -Plan, create and execute content strategy for all digital channels. -Conduct market research and analysis to identify trends, opportunities, and customer needs.-Proactively keep abreast of competitors, current trends and events in marketing, social technologies, new media, and relevant industries. -Monitor and analyze campaign performance using key metrics and data-driven insights; adjust strategies as needed to optimize results.-Maintain good working relationship and coordination with Operations team, Supply Chain and Procurement and Menu Development team with a view to ensure proper implementation of marketing plans consistent with the company's short and long terms and sales profit growth objectives. -Manage marketing budgets and allocate resources effectively to maximize ROI.-Undertaking any other duties and responsibilities as so instructed by the superior and/or Company. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-tim-hortons-malaysia-job-senior-executive-marketing]
Qualifications and Skills Required:-A Diploma or Degree in Management, Marketing, Mass Communication, Business Administration or equivalent, with at least 3 years of experiences in Trade Marketing within the FMCG industry, preferably the food and beverages.-A strong understanding of trade marketing fundamentals, including production planning, inventory management and sales operations.-Proficient in planning, research, data analysis, forecasting, planogramming, project management, and event management.-Strong analytical skills, attention to detail, and sensitivity to numbers and data.-Strong verbal and written communication skills in English and Malay.-Willingness to learn, constructive attitude, ability to problem-solve, and make things happen.-Proactive, self-starter, organized, able to prioritize, and thrive in high-pressure situations while meeting deadlines.-Able to work independently across various platforms and departments with minimal supervision, and also a strong team player with excellent interpersonal skills for effective collaboration.-Outgoing, enthusiastic, reliable, and able to maintain a professional image at all times.-Computer literate, proficient with Microsoft Office, and other relevant software and applications.-Possess own car and willing to travel within Klang Valley.