Job Summary:
Responsible for managing the overallwebsite planning and website operations for its contentfor all owned Marketing channels including UNIQLO website, App, CRM and Email marketing.
Key Responsibilities:
Manage the overallwebsite planning and operationsfor the UNIQLO website and App.
Oversee the day-to-day e-commerce operations, includingwebsite content management, product listings, and copywriting.
Prepare copytext for product features.
Create the overall weekly, monthly, and seasonal content plan for UNIQLO website and App.
Conduct weekly and monthly performance analysis and reportingto Marketing managers and the EC team.
Collaborate closely with local and global digital marketing teams to continuously review and improve all owned digital channels.
Stay up to date with key developments in industry-wide digital practices and media – especially SEO and digital marketing best practices.
Work closely with the performance marketing team to identify consumer and product trends/opportunities to enable overall business growth.
Provide off-hour support during peak business activity periods (e.g., Holidays/ Campaign periods).
Key Requirements:
Bachelor's degree in a related field (Marketing Preferred).
At least 3-4 years of working experience in the related field.
Candidates with lesser working experience will be considered for executive level.
Expertise in Google Analytics, SEO, and working across proprietary content management systems.
Expertise in planning and managingweb and App content , CRM, and EDM best practices, tracking, and optimization.
Proficiency in Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform would be a plus.
Strong analytical skills with the ability to leverage data and metrics to drive actionable insights & recommendations.
Ability to communicate digital marketing concepts, strategies, goals, and KPI achievements.
Display a growth mindset to drive demand generation in digital platforms.
Experience in measuring performance, creating dashboards, and drawing insights for further optimization using analytics tools such as Google Analytics.
Self-driven and able to initiate fresh initiatives to meet business needs.#J-18808-Ljbffr