Senior Manager, Consumer Insights

Job Purpose: Conduct, analyze and interpret market research studies to provide accurate and timely information for strategic and operational decisions.
Key Responsibilities: Leads both qualitative and quantitative studies, both syndicated (AC Nielsen, Brand Health Tracking, etc)  and non-syndicated with clear research briefs and spot-on assessment of research proposals (from research agencies) to support a strong recommendation on objective, methodology, action standards, agency assignment and budget allocation.
To distills market research findings into key learning's and actions.
Data mine both primary & secondary research and consumer databases to generate actionable insights to support Marketing and R&D team in developing new products & renovating existing products meeting different consumer needs.
Perform analysis, initiate discussions and identify concepts or solutions on marketing issues.
Pro-actively manage business case development, assess feasibility and identify options, identify and address competitive issues, liaise with Sales and Finance to arrive at practical solutions.
Develop, identify and monitor competitions and research market trends.
Insights gathered are to be shared within Marketing and R&D with the objective of improving market knowledge to gain competitive advantage.
Perform marketing analysis, support marketing programs and new category/ product management activities, including planning, program development and execution of projects.
Requirements Minimum Degree in Business Studies/Marketing/Economics, Commerce, Statistics or equivalent Minimum 8 years related experience