Job DescriptionResponsible for the production of marketing materials to promote the trade showDevelop and execute comprehensive marketing campaigns to engage audiences and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics.Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.Implement content strategy with wider marketing and related teams ( Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI.Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time.Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.QualificationsDegree in Business, Communications or Marketing discipline or equivalent years of practical relevant experienceMin 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/productsExcellent language proficiency in EnglishExcellent verbal and written communications skills.
Strong presentation skillsEffective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management systemCreative mind-set towards designing and content creationDesire to develop skills and knowledgePossess a knack for multi-tasking and take pride in flawless workDynamic team player and adaptable to changeAdditional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.
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If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
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