AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably. We're the first software business in the world to have our sustainability targets validated by the SBTi, and we've been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We've also recently been named as one of the world's most innovative companies. If you're a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at External Job Title: Senior Marketing Specialist Market Awareness
Reports to: SEA + India Director / Senior Manager
Region & Area: Malaysia/Singapore
Job Purpose Responsible for executing the organization's communication strategy at the market-level. This person supports the market as the communication advisor and strategist working directly with the global public relations, analyst relations, social, and corporate brand strategy functions.
Principal Accountabilities Develop and execute local market communications strategy in coordination with the global brand and communications strategy
Oversee communications measurement for the local market, including share of voice against the competition and total reach
Support localization and execution of local public relations, analyst relations for the market
Work with social operations to develop local social media strategy and ensure governance
Coordinate with brand marketing to execute local brand advertising programs
Localize and promote content created from the global team at the local market-level
Generate content with customers and partners to build trust and showcase our expertise.
Cultivate strategic alliances with government and industry bodies to boost Aveva's presence. Enhance visibility and establish productive working relationships for mutual benefit and industry leadership
Manage customer communications to improve engagement and satisfaction. Keep customers informed about the latest technology benefits with consistent messaging and branding across all channels.
Important Working Relationships Sales leadership in the local market
Brand marketing and communications
Performance marketing and content
Enterprise and regional marketing
Knowledge, Skills & Experience Required 3+ years of marketing experience
Strong project management and analytical abilities
Excellent communication and C-level influencing skills
Hands-on corporate public relations experience
Strong written and oral communication skills
Initiative to drive business objectives
Ability to understand the impact of decisions on other areas of the business
Strong listening, empathy, and cultural awareness skills
Proficient in conveying complex ideas and data
Driven by data and staying current with marketing and technology trends
Understanding of customer experience signals and the B2B sales cycle
Proficiency in managing diverse influencer ecosystems
Experience in objective-driven reporting
Experience in hosting round tables and panel sessions would be a plus.