Senior Media Specialist Plaza Zurich, Bukit Damansara, Kuala Lumpur About us Lion & Lion is an award-winning, digital agency operating in Southeast Asia focusing on delivering impact to its clients' businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, and Jakarta and more than 100 digital experts, Lion & Lion has a prestigious and growing portfolio of clients!
Your role Paid Media: Plan, create, and manage paid media campaigns across key platforms, including but not limited to META (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), LinkedIn, TikTok, programmatic channels and traditional media according to client's briefs Monitor, track, and optimize campaigns to ensure KPIs such as Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Conversion Rate (CR) are met.
Conduct A/B testing on ad creatives, landing pages, and bidding strategies to maximize performance.
Build comprehensive campaign reports with actionable insights and deliver data-driven recommendations for improvement.
Work with other teams in brainstorming, planning, execution, and reporting for all campaigns.
To understand client briefs and be able to strategize and provide a sound media proposal/plan. SEO (Search Engine Optimization: Develop and execute SEO strategies to improve organic search visibility and drive quality traffic to client websites.
Conduct technical SEO audits, keyword research, and competitor analysis to identify opportunities.
Collaborate with content and web development teams to implement on-page, off-page, and technical SEO enhancements.
Track organic performance metrics and create monthly reports highlighting key findings and optimizations.
Others: Stay updated on industry trends, platform updates, and emerging technologies in Paid Media and SEO.
Explore and recommend new channels, tools, or techniques to enhance campaign effectiveness and efficiency.
All other ad-hoc tasks where necessary Your profile At least 3 - 4 years of working experience in the related field is required for this position Experience in analytics and tech manager tools - Google Analytics, Adobe, Google Tech al fluency in English is required Passionate about Media and able to adapt with process/SOP changes Candidates must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in any field.
Strong math and Excel skills Analytical, structured and organized Able to train and mentor others Presentation and public speaking skills Willing to learn Must be technically adapted within the digital ad space and be able to troubleshoot issues as they arise.
Budget management - assistance in the allocation of monthly budgets, and oversight of client's campaign billing/spending.
Analyze and interpret performance data to provide intelligent next steps.
Experience in data tracking setups (UTM tagging, Pixels, conversion APIs, and GTM).
Experience in e-commerce performance marketing is a plus.
Experience in Google Analytics will be added advantage.
What can you expect from us Learn and work with some of the best online marketers in the world.
Get the opportunity to build a huge, meaningful professional network.
Work with a dynamic and highly motivated team with flat hierarchies.
Experience great working atmosphere in an international environment.
Challenging tasks with direct responsibility.
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