LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now.
Why Join Us? At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?
Position Overview The Assistant Performance Marketing Manager will lead the planning, management, and execution of performance marketing campaign for key strategic brand partners. This role involves collaborating with the eCommerce commercial team and brand teams to develop and execute marketing strategies that meet traffic and performance KPIs on platforms such as Lazada, Shopee, and others. The ideal candidate will have strong performance marketing expertise, extensive experience with online marketplaces, and tracked people leadership. Proficiency in social media marketing and CPAS is essential, along with effective communication within a multi-cultural team.
Principal Accountabilities/Scope § Lead the development, execution, monitoring, and management of campaigns across multiple platforms and regions
§ Oversee daily budget management, billing reconciliation, and spend pacing to adhere to allocations and desired return
§ Collaborate with data science and marketing teams to discover and implement data-driven optimization strategies
§ Lead and shape the strategic direction for the performance marketing team, ensuring alignment with overall business goals
What You Will Be Doing § Manage team performance and stakeholders, provide coaching and development, and foster a collaborative working environment
§ Ensure a data-led approach to all activities, creating a clear test-and-learn strategy
§ Lead test-and-learn strategy to gain insights into e-shoppers' traffic behavior
§ Lead implementation of Onsite and Offsite Media with clear advertising objectives, strategy, and tactics
§ Drive A/B testing and shopper-centric analytics
§ Media management proficiency required predominantly in onsite Paid Search, Affiliate Marketing, Collaborative Ads.
§ Report on key performance indicators, analytics, and data insights driven recommendations
§ Document and monitor campaign evolution to identify best practices
§ Present account reviews internally and to stakeholders
§ Lead development and presentation of Digital Marketing Joint Business Plans of assigned brands
§ Test and evaluate new channels and trends to build credibility, remain competitive, and provide added value
Requirements Who Are We Looking For § Bachelor's Degree in related fields or an equivalent combination of relevant education and work experience
§ At least five years of proven experience in Performance Marketing with a focus on online marketplaces and people management
§ Proficient in deriving insights from data, with strong analytical skills for generating and evaluating forecasts, metrics, and analysis
§ Demonstrated problem-solving abilities, effectively addressing issues in collaboration with teams
§ Strong computer skills with programs such as MS Office Excel, Google Suite, and Facebook Business Manager
§ Have experience with marketplace (Shopee, Lazada, Tik Tok, Zalora, Tokopedia, etc)
§ Strong communication and networking abilities
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let's grow together.
To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/ If you have a question for us, please drop us an email here. We regret to inform you that only shortlisted candidates will be contacted. Thank you.
Recruitment Privacy Notice By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
Note to staffing agencies Please DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA's T&E team before you submit candidates' resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.
