Senior Sem Specialist

-Campaign Management: Plan, create, and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and other search networks.


-Keyword Research: Conduct keyword research and selection for pay-per-click (PPC) campaigns, ensuring relevance and alignment with overall marketing goals.


-Ad Copy and Optimization: Develop and test ad copy, landing pages, and call-to-action elements for maximum conversion. Continuously monitor and optimize for click-through rates (CTR), quality scores, and cost per click (CPC).


-Bid Management: Adjust bids to optimize campaigns based on performance and ensure spending efficiency.


-Budget Management: Track daily budget, forecast monthly costs, and achieve maximum ROI within allocated budgets.


-Performance Analytics: Use Google Analytics, Google Search Console, and other tools to analyze campaign performance and generate reports. Evaluate campaign success and provide actionable insights.


-A/B Testing: Develop and implement A/B testing strategies for ads, landing pages, and targeting options to improve performance.


-Competitor Analysis: Conduct competitive analysis to understand industry trends, and use this data to refine our SEM strategy.


-Collaboration: Work closely with the SEO, content, and social media teams to ensure cohesive digital marketing efforts.

(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-up-tree-marketing-sdn-bhd-job-senior-sem-specialist-1)
; Requirements:-


-Required Skills:



-Google Analytics


-Search Engines


-Google Tag Manager


-Google Search Console


-Google Ads


-Search Engine Marketing (SEM)


-Pay Per Click (PPC)



-Proven SEM experience


-Solid understanding of performance marketing, conversion, and online customer acquisition


-Up-to-date with the latest trends and best practices in SEM