This job is for a Senior SEM Specialist who manages paid search campaigns, conducts keyword research, and optimizes ad performance for maximum ROI.
You might like this job because it involves collaborating with various digital marketing teams and using analytics to drive campaign success.
Taman Melawati
Full-Time
few days ago
Job DescriptionCampaign Management : Plan, create, and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and other search networks.
Keyword Research : Conduct keyword research and selection for pay-per-click (PPC) campaigns, ensuring relevance and alignment with overall marketing goals.
Ad Copy and Optimization : Develop and test ad copy, landing pages, and call-to-action elements for maximum conversion.
Continuously monitor and optimize for click-through rates (CTR), quality scores, and cost per click (CPC).
Bid Management : Adjust bids to optimize campaigns based on performance and ensure spending efficiency.
Budget Management : Track daily budget, forecast monthly costs, and achieve maximum ROI within allocated budgets.
Performance Analytics : Use Google Analytics, Google Search Console, and other tools to analyze campaign performance and generate reports.
Evaluate campaign success and provide actionable insights.
A/B Testing : Develop and implement A/B testing strategies for ads, landing pages, and targeting options to improve performance.
Competitor Analysis : Conduct competitive analysis to understand industry trends, and use this data to refine our SEM strategy.
Collaboration : Work closely with the SEO, content, and social media teams to ensure cohesive digital marketing efforts.
Job RequirementsRequired Skills:
Google Analytics
Search Engines
Google Search Console
Google Ads
Search Engine Marketing (SEM)
Pay Per Click (PPC)
Solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in SEM
Company BenefitsOn-the-job training.
Offer and pay for professional certification to employees!
Youth-friendly culture in the workplace.
Trendy and comfortable working environment.
We reward staff effort with hybrid working opportunities.
Chill TimeStaff BondingNumerous team-building activities held throughout the year.
A day OFF on your Birthday!
Additional InfoExperience Level4 - 7 Years of Experience
Manager / Team Lead
Job SpecialisationAdvertising & Branding, Digital Marketing
Company ProfileUp Tree Marketing SDN BHD is a digital marketing agency founded in 2009, focused on helping businesses fully digitalize.
We provide clients with one-stop services, including Social Media Marketing, Google, SEO, SEM, Website Development, and more.
Our mission is to build the largest Digital Agency brands in Malaysia.
We're sustainably profitable and growing rapidly.
We don't believe in 9-to-5; we want you to push boundaries, change the game, and create impact every day.
Our vision is to be SEA's most personalized talent ecosystem, elevating human progress by helping careers and companies grow.#J-18808-Ljbffr