-Strategy Development and Execution:
-Develop and implement comprehensive social media strategies that align with the company's marketing objectives.
-Create engaging content (e.g., graphics, copy, videos) that drives audience engagement, brand awareness, and lead generation.
-Plan and execute social media campaigns and promotions to support product launches, events, and brand awareness initiatives.
-Content Creation and Management:
-Collaborate with creative teams to design and produce social media content that resonates with target audiences.
-Oversee the creation and curation of content for all social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
-Maintain and update content calendars to ensure timely delivery of posts, stories, and ads.
-Community Engagement and Relationship Building:
-Monitor, respond to, and engage with followers and audiences across social media platforms.
-Build and maintain relationships with influencers, brand ambassadors, and key stakeholders.
-Foster a positive community atmosphere through active communication and engagement.
-Performance Monitoring and Reporting:
-Track, analyze, and report on key social media metrics such as engagement rates, impressions, conversions, and ROI.
-Utilize analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.) to monitor campaign performance and adjust strategies as needed.
-Prepare and present monthly/quarterly reports on social media performance to senior management.
-Paid Social Media Campaigns:
-Plan and manage paid social media campaigns (including Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
-Optimize paid campaigns based on performance data to maximize ROI and meet campaign objectives.
-Collaborate with the digital advertising team to align organic and paid social strategies.
-Trend Analysis and Competitive Research:
-Stay up-to-date with the latest social media trends, tools, and best practices.
-Analyze competitor social media activities to identify opportunities for differentiation and innovation.
-Continuously explore new social media platforms and strategies to enhance the brand's presence.
-Collaboration with Other Departments:
-Work closely with the content, PR, design, and customer support teams to ensure consistency of messaging across all channels.
-Provide social media insights and recommendations for integrated marketing campaigns.
-Support the development of blog posts, website content, and email marketing with social media expertise.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-wealth-mastery-academy-wma-job-senior-social-media-executive)
; Requirements:-
-Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
-Experience: Minimum of 1 years of experience in social media management, digital marketing, or related roles. Experience in a senior or leadership position is a plus.