Content Planning and Topic Selection: - Plan content topics aligned with platform characteristics based on audience needs and trending topics.
- Develop short-term and long-term content strategies.
Content Creation: - Write high-quality original articles, scripts, or copywriting.
- Produce multimedia content, including short videos, graphics, and audio formats.
- Continuously generate creative ideas to ensure content remains fresh and engaging.
Platform Management and Publishing: - Manage content publishing on major social media platforms (e.g., WeChat Official Accounts, TikTok, Xiaohongshu, Bilibili).
- Regularly update account activities to enhance platform engagement.
User Interaction and Community Operations: - Respond promptly to fan comments and direct messages to engage with the audience.
- Maintain fan communities, organize fan activities, and increase user loyalty.
Data Analysis and Optimization: - Regularly analyze content performance metrics (e.g., views, plays, likes, shares).
- Adjust content strategies and operational methods based on data feedback.
Brand Collaboration and Promotion: - Negotiate with brands for collaboration and create promotional content.
- Plan ad placements ensuring seamless integration with content.
Content Quality Control: - Ensure content complies with platform rules and aligns with brand positioning, avoiding copyright or sensitive issues.
- Maintain consistent visual and linguistic styles.
Coordination with China Headquarters: - Collaborate with the headquarters branding department and complete assigned tasks.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-yifu-catering-management-sdn-bhd-job-social-media-marketing-specialist] -Proficient in reading and writing Chinese, English, and Malay.
-Majors in journalism, advertising, or new media operations are preferred.
-Experience in social media operations or related content creation is preferred.
-Familiarity with the content creation process and characteristics of major platforms.
- Strong writing skills and robust content planning capabilities.
- Proficient in video editing software (e.g., Premiere, Final Cut) and image editing tools (e.g., Photoshop, Canva).
- Creative and capable of consistently producing high-quality content.
- Ability to work under pressure and adapt to high-intensity content creation schedules.