Job Summary The job acts as a single point of accountability for all trade, both off/online channels, & in-store events program related to Oji brands products (mainly Genki, Whoopee & Regain). This role plays a critical role as custodian to Brand management & Shopper Management at category, channel & customer level and ensures synergies among them into customer marketing actions. You will be primarily responsible for category, channel managements, trade promotion & activation by developing and executing programs that enhance all of Oji's brand presence and ultimate offtake from our target consumers during the FMOT (first-moment-of-truth). Additionally, the position is in-charge of routine matters of our existing OEM and export business segment.
Job responsibilities: Develop category and/or customer 4P strategy and tactics to deliver our sales and profitability targets while contributing positively to the customer's sales and category growth.Ensure our brands' desired 4Ps goals are effectively executed at channel & customer levels.Translate brand marketing strategy, priorities and ATL actions into customer marketing actionable plans.Lead trade planning for new launches and national promotion campaign, i.e. setting distribution and 2nd displays target, volume projection, in-store execution, customer plan customization, etc. Develop, initiate, and execute customized retailer engagement programs as and when required as part of committed customers JBP or BR action plans.Work closely with sales management team to support in analyzing our product performance vs competition in key accounts and recommend in-store actions aimed at further strengthening our brand position in-stores.Manage trade marketing budget setting, monthly monitoring of trade spends to ensure all channels spend as per budget allocation and conduct monthly review with Marketing Head and Finance.Performs ongoing ROI analysis across a broad range of activities (including post-activity analysis) to guide effective commercial outcomes and support trade marketing spend cost optimization objectives.Collaborating closely with sales teams to effectively execute, track and report regional or key account customer marketing plans in all channels.Contributes to forecast accuracy and proposing the execution of programs to maximize sales volume potential to achieve our sales target.Continuous understanding on external factors and competitor's activities of the channel involved. Work closely with supply chain and marketing director in both OEM & Export businesses operations task in continuing the growth momentum while also follow-up on new business enquiries translating to our brand expansion into new markets or new OEM retailers. Job Requirements The candidate must possess at minimum a Degree in Marketing / Business Advertising or equivalent. Has at least 3 years of experience in FMCG Industry in trade (channel and/or category development) marketing roles and additionally, a minimum of 3 years of front-line sales managing GT and/or MT (either KA or Ecomm) channels with proven history of delivering strong results.Strong commercial understanding of business issues/opportunities and sales and marketing strategy and planning issues.Leadership and interpersonal skills capable of building strong working relationships and influencing to promote collaborations across customers and internal teams within Oji.Proficient in planning, research, data analysis, forecasting, planogramming, project management, and event management. Detailed oriented, advanced Excel skills and with strong analytical capability to analyze raw datas translating into concrete actionable insights.The candidate must possess own vehicle and be willing to travel locally and outstation (as & when necessary and sometimes during weekends).IT proficiency is vital especially in MS Outlook, Word, Excel and Power point.Strong verbal and written communication skills in English and Malay.Ability to communicate verbally in Mandarin language will be an added advantage Additional Information This position is an individual contributor role but a very important position as it has a high cross functional team interface and has the direct ability to significantly impact the course of our business growth.
The job's work location is at S26, Shah Aalam, in a co-working space environment.
There's a flex hours policy and smart casual work attire culture.