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Key Responsibilities:Lead and supervise KAPE team (Supervisor) to execute the planned promotions and campaigns in designated key accounts.
This includes maintaining product on shelf availability, product hygiene, planogram maintenance, promotion display setup, and promotion price updates.
On-site outlet support including visiting outlets and organizing training for KAPE team (Sales & Merchandisers).
Ensure execution excellence in key account channel distribution on new product launches (planogram & in-store visibility).
Practice vigilance on competitors' activities and provide insights and findings.
Build effective relationships with retail partners, branches, principals, etc.
Category Management:Lead and supervise Assistant Category Manager role for the development and implementation of Category Management services to designated Principals.
Analyze retailer scan data, sell-in data, and consumer research data and provide insights.
Conduct category reviews with assigned retailers and principals and recommend strategies to enhance category growth.
Provide space management services and advise as a point of contact for the retail customers.
Collaborate with Sales branches on planogram implementation.
Monitor, update, and audit approved planograms to trade.
Have a strong understanding of competitors' activities and distribution.
Trade Analysis:Lead and supervise trade analysts on KAPE tracking and reporting, analysis of internal sales data, update Key accounts promotion expenses, and promotion bulletin tracking.
Update and generate key accounts promotion execution tracking report and KAFR outlet servicing KPI report and share with all parties.
Update and analyze BI report (Tableau) and provide insights (topline) for management review.
Analyze and evaluate reports on market share, product penetration, and competitor performance.
Identify gaps and potential issues.
Update and review with Customer Development team on Key Accounts promotion expenses tracking, service level tracking, and weekly promotion bulletin tracking.
Lead and supervise Admin and Sales Analyst role on update, analysis, and review of internal sales data (dashboard & sales report), stock forecast, and agency promotion claims.
Update and prepare sales performance presentation for management review.
Update, analyze, and make corrections on stock forecasts to provide up-to-date information to Customer Development team.
Conduct KA chains forecast accuracy review.
Conduct timely price discount claims from Principal on all KA promotions on a monthly basis.
Consolidate all KA claims on a yearly basis.
Other Responsibilities:Handling any other relevant tasks as assigned.
Requirements:Possesses a minimum of a Diploma/Degree in Business Studies or equivalent.
More than 10 years of related experience in Sales Operation/Category Management with a proven track record in the FMCG industry.
Proficient in MS Office applications.
Proficient in using Space Management Software by Nielsen.
Possesses strong analytical skills with good business acumen, able to translate insights into action plans that deliver business growth.
Must be willing to work in Cyberjaya.#J-18808-Ljbffr