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Responsibilities:Lead and supervise KAPE team (Supervisor) to execute the planned promotions and campaigns in designated key accounts.
This includes maintaining product on-shelf availability, product hygiene, planogram maintenance, promotion display setup, and promotion price updates.
Provide on-site outlet support including visiting outlets and organizing training for the KAPE team (Sales & Merchandisers).
Ensure execution excellence in key account channel distribution on new product launches (planogram & in-store visibility).
Practice vigilance on competitors' activities and provide insights and findings.
Build effective relationships with retail partners, branches, and principals.
Category Management:Lead and supervise the Assistant Category Manager role for the development and implementation of Category Management services to designated Principals.
Analyze retailer scan data, sell-in data, and consumer research data, and provide insights.
Conduct category reviews for the assigned retailers and principals and recommend strategies to enhance category growth.
Provide space management services and act as a point of contact for retail customers.
Collaborate with Sales branches on planogram implementation.
Monitor, update, and audit approved planograms.
Maintain a strong understanding of competitors' activities and distribution.
Trade Analysis:Lead and supervise trade analysts on KAPE tracking and reporting, analysis of internal sales data, update Key Accounts promotion expenses, and promotion bulletin tracking.
Update and generate key accounts promotion execution tracking report and KAFR outlet servicing KPI report.
Update and analyze BI report (Tableau) and provide insights for management review.
Analyze and evaluate reports on market share, product penetration, and competitor performance.
Identify gaps and potential issues.
Review with Customer Development team on Key Accounts promotion expenses tracking and service level tracking.
Lead and supervise Admin and Sales Analyst role on updating, analyzing, and reviewing internal sales data (dashboard & sales report), stock forecast, and agency promotion claims.
Prepare sales performance presentation for management review.
Update, analyze, and correct stock forecasts to provide up-to-date information to the Customer Development team.
Conduct timely price discount claims from Principal on all KA promotions monthly and consolidate all KA claims yearly.
Others:Handle any other relevant tasks as assigned.
Requirements:Possesses a minimum of a Diploma/Degree in Business Studies or equivalent.
More than 10 years of related experience in Sales Operation/Category Management with proven track record in the FMCG industry.
Proficient in MS Office applications.
Proficient in using Space Management Software by Nielsen.
Possesses strong analytical skills with good business acumen, able to translate insights into action plans that deliver business growth.
Must be willing to work in Cyberjaya.#J-18808-Ljbffr