Brand & Marketing Manager (ideally with an agency background) to lead client projects, develop strategic solutions, manage, and oversee the branding and marketing client accounts together in collaboration with the marketing and creative team. This role requires excellent client management skills, strategic thinking, and the ability to balance multiple projects while delivering exceptional results.
Client Strategy & Management Develop and execute brand and marketing strategies for diverse client portfoliosLead client consultations, presentations, and regular progress meetingsManage client expectations and maintain strong client relationshipsOversee client accounts while ensuring high satisfaction levelsTranslate client objectives into actionable brand and marketing solutionsBrand Management Conduct market research and competitive analysis for client brandsDevelop comprehensive brand strategies, positioning, and messaging frameworksMaintain brand guidelines and identity systemsOversee brand implementation across various client touchpointsMonitor and manage client brand reputation through dedicated systemsGuide clients in brand development and transformation initiativesMarketing Strategy & Execution Design and implement integrated marketing campaigns for the company and clientsDevelop strategic marketing plans aligned with client goals and budgetsOversee all the marketing initiatives including offline events, social media, content marketing, and web presenceWork closely with the performance marketing team to create and optimise marketing campaigns across multiple channelsTrack campaign performance and provide detailed reports to clientsRecommend improvements and adjustments based on data analysisTeam Leadership Lead and coordinate internal teams across different projectsBrief and guide internal teams on client requirements and expectationsReview and approve deliverables before client presentationEnsure quality control across all client workMentor junior team members and provide constructive feedbackCollaborate with other department heads for integrated project deliveryProject & Resource Management Manage multiple project timelines and deadlines effectivelyAllocate agency resources efficiently across various client projectsDevelop project scopes and proposals for new clientsIdentify opportunities for upselling and cross-selling servicesContent & Communications Oversee the development of high-quality content for client brandsReview and approve all client-facing communicationsEnsure consistency in tone, message, and quality across all deliverablesGuide content strategy and creation across various platformsManage crisis communications as and when requiredBusiness Development Support new business pitches and proposal developmentIdentify growth opportunities within existing client accounts and new accounts Network and build relationships with potential clientsStay ahead with the industry trends and bring innovative solutions to clientsRequired Qualifications Over five (5) years of experience in brand and marketing managementProven track record of successful client account managementStrong understanding of both traditional and digital marketing channelsExcellent project management and team leadership skillsOutstanding communication and presentation abilitiesExperience in managing multiple high-value client relationshipsDemonstrated ability to develop and execute strategic marketing campaignsStrong analytical skills and data-driven decision-making abilityDesired Skills Experience with marketing automation tools and CRM systems Proficiency in Chinese, both spoken and written, would be an advantage Knowledge of current digital marketing trends and best practicesUnderstanding of various industry sectors and their specific challengesStrategic thinking and problem-solving capabilitiesAbility to work under pressure and manage multiple deadlinesStrong negotiation and conflict resolution skills