Chief Marketing Officer, B2B Datatech

Job Description You will be the heartbeat of the marketing engine, sculpting and steering a strategy that perfectly aligns with the business' aspirations. Collaborating with senior leadership, you will lead both strategy and execution - orchestrating initiatives that catapult brand recognition and generate new customers.
Develop and implement a comprehensive marketing strategy that aligns with business objectives, creating a robust brand identity and positioning the platform effectively in the B2B market. Drive lead generation initiatives through various channels, including digital marketing, content marketing, events, partnerships, and direct sales enablement activities. Develop comprehensive go-to-market plans for product launches and expansion into new markets, collaborating closely with product, sales, and other cross-functional teams. Conduct thorough market analysis to understand industry trends, competitor strategies, and customer needs. Utilize insights to tailor marketing strategies and product offerings. Define key performance indicators (KPIs) and measure the effectiveness of marketing strategies and campaigns. Adjust marketing plans based on performance data and industry shifts. Champion customer-centricity and advocate for the voice of the customer throughout the organization, driving initiatives to enhance customer experience, satisfaction, and advocacy.