Crm Executive / Senior Executive

PRISM+ is the largest Singaporean direct-to-consmer smart home appliances brand. Our mission is to offer cutting-edge products to the masses at affordable prices. We are a rapidly growing, ever-evolving organisation, and we are seeking new teammates to join us on our exciting journey.
If you have a taste and strong passion for personalised marketing, look no further! We are looking for a critical-thinker who is also detail-oriented individual to steer our CRM initiatives to the next level.
Your key responsibilities will include:
Owning CRM-related channels (eg. Newsletters, Marketplace Inbox, SMS, etc) Crafting a circular customer lifecycle ecosystem from nurturing & converting to up-selling & cross-selling Planning content and activation strategies tailored for each stage of customer journey (pre-sale and after-sale) Be the key owner for all customer-database related matters Generate reports with actionable insights to guide direction of future activities Propose AB tests and new ways of running CRM channels Min. diploma/degree in Business or Marketing related fields Min. 2-3 years of working experience in CRM-related marketing roles Strong content and copywriting skills with high proficiency in English language (spoken and written) Possess hands-on experienced in CRM-related platforms and tech-stacks Proficiency in Microsoft Excel and other reporting tools (eg. Tableau, DataStudio, etc) is a plus Experience in photoshop or any design tools is a plus Attractive remuneration package Annual outpatient benefit (Includes dental and optical benefits) Health insurance Annual increment Performance bonuses Birthday leave Free bubble tea on Fridays