ABOUT US: PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 4 billion in sum insured.
WHAT YOU'LL DO: CRM planning & execution of marketing campaigns. Develop meaningful user segmentation and personalisation of CRM journeys, in order to achieve user satisfaction and retention goals. Work with the Data Team on analysing user & market data to identify opportunities for segmentation, personalisation, and conversions. Design personalised CRM campaigns, including audience strategy, channel deployment, and campaign management. Build, test, and deploy CRM journeys for our various user segments. Measure as well as present CRM results and insights to key stakeholders to optimise performance. Work closely with other departments including Tech and Operations, to ensure that we're always delivering reliable user journeys. Collaborate with the Marketing team to ensure that strategies, content, and offers are aligned with strategy, and deployed at high standards. Requirements WHAT WE EXPECT OF YOU: More than 3 years of working experience in Marketing, or other relevant fields. A Bachelor's Degree in Business, Marketing, IT, or related fields. Good understanding of CRM software such as CleverTap (or equivalent tools such as Netcore, MoEngage, HubSpot). Experience in email marketing, lead nurturing, and A/B testing. Candidates from e-commerce backgrounds will have an added advantage! Good track record of testing and improving digital & CRM campaigns. Benefits Join Our Team in Shaping the Future of InsuranceAs a homegrown startup that seeks to innovate how we use and think of insurance, we value teammates who think big, challenge the old ways, and take extreme ownership.
In PolicyStreet, we aim to do better, to serve people better. We are committed to pushing boundaries of innovation and to develop Purposeful and Simple insurance solutions for businesses and consumers, narrowing the protection gap and improving financial inclusivity in the region.
If you are driven to make change, keen to be at the forefront of insurance innovation, and grow with a team of talented and motivated people, we'd be just as excited to get to know you too!
Find out more about us via our website at www.policystreet.com.
At PolicyStreet, we uphold the principles of equal opportunity and embrace diversity. We are committed to a workplace free from discrimination based on race, religion, colour, gender, sexual orientation, age, marital status, veteran status, or disability status.