Customer Relation Management (Loyalty Program Marketing Executive)Direct Marketing & CRM (Marketing & Communications)
Full time
Assist in managing customer loyalty program.
Responsible for retaining and growing the existing membership base.
Assist in analyzing customer buying behavior.
Take initiative to identify and evaluate consumer/market trends and analyze consumer behavior as well as current CRM activities through all possible sources of data and recommend business opportunities.
Assist in the customer database and profile management, ensuring data completeness, consistency, customer relationships and merges according to data standards conventions.
Prepare and monitor ad-hoc, weekly and monthly department reports demonstrating the effectiveness of marketing programs and promotion activities on a monthly basis and at the end of each event.
Propose recommendations for improvement to top management.
Responsible for member's day preparation which includes rewarding workflow and analysis report.
Manage different broadcast channels and result measurement.
Prepare and plan CRM Calendar/project schedule to keep track of progress and ensure completion within the deadline.
Develop standard operating policies for customer relations department to ensure all outlets follow within the parameters.
Job Requirements:
Bachelor's Degree in Business Studies/Administration/Management, Marketing, Statistics or equivalent.
Minimum 1-year experience in CRM in the retail industry.
Competent in using MS Office (Word, Excel, Access, PowerPoint) and numerical analysis skills would be an added advantage.
Excellent attention to detail and meticulous.
Ability to multitask.
Versatility to build rapport with people at all levels.
Able to meet tight deadlines.
Senheng is one of the leading consumer electronics chain stores in the country.
We operate over 100 stores throughout Malaysia letting customers reach us wherever they may be.
We endeavor to be an employer of choice that attracts, retains and motivates talented and performance-driven people to be part of our dynamic team.
As part of our employee value proposition, we ensure that we fulfill aspects of work-life balance, staff engagement, positive working culture, leadership, and career development for our employees.
Values:
Our mission is to create a better quality of living for you and us.
Therefore, we create and deliver these values to you.
Dare To Challenge
Integrity
As we are always looking forward to grooming leaders of tomorrow, today, we are searching for progressive, dedicated, and well-rounded talents with positive work ethics to join our team.#J-18808-Ljbffr