**Job Title:** Digital Marketing Associate
**Company:** Malaysia Airports Holdings Berhad
**Location:** Johor Bahru, Johor, MY
**Job Type:** Part-time
**Seniority:** Entry Level
**Years of Experience:** 1
**Job Description:**
Malaysia Airports Holdings Berhad is seeking a motivated and creative Digital Marketing Associate to join our dynamic marketing team in Johor Bahru. As an entry-level position, you will play an essential role in supporting our digital marketing strategies and initiatives aimed at enhancing our online presence and engagement with diverse audiences. This part-time role is perfect for an independent and driven individual who is passionate about digital marketing and eager to develop their skills in a collaborative environment.
**Key Responsibilities:**
1. **Content Creation:**
- Assist in the development and execution of engaging content for various digital platforms, including social media, email newsletters, blogs, and the company website.
- Collaborate with the marketing team to generate creative ideas for campaigns and promotions to increase customer engagement and brand awareness.
2. **Social Media Management:**
- Monitor and manage social media accounts, including posting updates, responding to comments, and engaging with followers.
- Analyze the performance of social media campaigns and provide insights for improving engagement and reach.
3. **SEO and SEM:**
- Support search engine optimization (SEO) efforts by researching keywords, optimizing content, and enhancing meta tags for website articles.
- Assist with pay-per-click (PPC) advertising activities, including monitoring ad performance, adjusting bids, and compiling performance reports.
4. **Email Marketing:**
- Help design and distribute email marketing campaigns, ensuring content is relevant and targeted to the appropriate audience.
- Track and report on email campaign effectiveness, analyzing open rates, click-through rates, and conversion metrics.
5. **Data Analysis and Reporting:**
- Utilize analytics tools (e.g., Google Analytics, social media insights) to gather data on website and campaign performance, providing reports to inform strategic decisions.
- Conduct market research to identify trends, evaluate competitor strategies, and support the development of effective marketing initiatives.
6. **Collaboration and Support:**
- Work closely with the marketing team to develop strategies that align with overall business objectives, providing support as needed across various projects.
- Attend team meetings and brainstorming sessions, providing input and suggestions to enhance marketing efforts.
**Requirements:**
- **Education:** Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- **Experience:** Minimum of 1 year of experience in digital marketing, social media management, content creation, or a related area (internships included).
- **Technical Skills:** Familiarity with digital marketing tools and platforms (e.g., Google Analytics, Mailchimp, social media scheduling tools) is a plus.
- **Personality Traits:**
- Independent: Capable of working autonomously while effectively managing your responsibilities.
- Driven: Highly motivated with a strong urge to achieve results and continuously improve.
- **Soft Skills:**
- Time Management: Ability to prioritize tasks effectively in a fast-paced environment, ensuring deadlines are met.
- Problem-Solving: Strong analytical and critical thinking skills to identify challenges and devise innovative solutions.
**Benefits:**
- Gym membership to promote health and wellness.
- Opportunities for training and professional development to enhance skills and career progression.
- Profit-sharing options to reward contributions to the company's success.
**Working Environment:**
At Malaysia Airports Holdings Berhad, we uphold the highest standards of ethical conduct and integrity. We are committed to fostering a positive and inclusive workplace where all employees can thrive.
**Equal Employment Opportunity Statement:**
Malaysia Airports Holdings Berhad is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
**Application Deadline:** September 19, 2024
If you are an enthusiastic individual with a passion for digital marketing and eager to join a reputable organization, we encourage you to apply today!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
