**Job Title: Digital Marketing Associate**
**Company: Kenanga Investment Bank Berhad**
**Location: George Town, Penang, MY**
**Job Type: Part-time**
**Seniority: Associate Level**
**Years of Experience: 4**
### Job Description:
Kenanga Investment Bank Berhad is seeking a dedicated and motivated Digital Marketing Associate to join our dynamic marketing team. As a vital part of our marketing efforts, you will oversee and participate in various digital marketing initiatives aimed at enhancing our brand presence, expanding our online reach, and improving customer engagement. This part-time position is perfect for someone looking to make a significant impact in the digital landscape of the financial services industry while enjoying the flexibility of part-time work.
### Key Responsibilities:
- **Digital Strategy Development**: Assist in the formulation and execution of digital marketing strategies that align with the overall business goals of Kenanga Investment Bank Berhad.
- **Content Creation**: Generate compelling and relevant content for various digital platforms, including websites, blogs, social media, and email campaigns to engage target audiences.
- **Social Media Management**: Manage the company's social media profiles, including content scheduling, engagement with followers, and monitoring of relevant analytics to track performance.
- **Analytics and Reporting**: Utilize digital analytics tools to analyze campaign performance, assess metrics, and prepare regular reports to share insights and recommendations with the marketing team.
- **SEO Optimization**: Implement best practices for search engine optimization (SEO) to improve website visibility and organic search rankings.
- **Email Marketing Campaigns**: Develop and execute effective email marketing campaigns, ensuring high open and click-through rates while maintaining compliance with relevant regulations.
- **Collaboration**: Work closely with cross-functional teams, including sales and product development, to ensure cohesive messaging and branding across all digital platforms.
- **Market Research**: Conduct thorough research on market trends, competitor activities, and consumer behavior to support strategic planning.
- **Community Engagement**: Participate in corporate social responsibility initiatives that reflect our commitment to give back to the community, promoting awareness and involvement within our organization.
- **Continuous Learning**: Stay up-to-date with the latest trends in digital marketing, tools, and best practices, integrating new ideas into your strategies.
### Requirements:
- **Education**: Bachelor's degree in Marketing, Communications, Business, or a related field.
- **Experience**: Minimum of 4 years of experience in digital marketing, preferably within the financial services industry.
- **Technical Skills**: Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media advertising platforms).
- **Analytical Skills**: Strong analytical abilities to evaluate campaign performance and derive actionable insights to improve future marketing strategies.
- **Critical Thinking**: Demonstrated ability to think critically and creatively when faced with challenges in a fast-paced environment.
- **Personality Traits**: A dedicated and motivated individual who can work independently and as part of a team, demonstrating initiative and a positive attitude in all projects.
- **Soft Skills**: Excellent communication skills, both written and verbal, with a focus on clear and compelling storytelling.
### Benefits:
- Joining Bonus
- Vision Insurance
- Parental Leave
- Opportunities to participate in corporate social responsibility initiatives
### Working Environment:
At Kenanga Investment Bank Berhad, we believe in the power of giving back to the community. Our work environment fosters a culture where you can engage in social responsibility initiatives that make a meaningful difference.
### Application Deadline:
Please submit your application by October 5, 2024.
### Equal Opportunity Statement:
Kenanga Investment Bank Berhad is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all individuals regardless of race, gender, age, sexual orientation, disability, or any other legally protected status.
Join us at Kenanga Investment Bank Berhad, where your contributions as a Digital Marketing Associate will drive the growth and success of our brand while helping to elevate our commitment to the community!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
