**Job Title:** Digital Marketing Manager - Work from Home
**Company:** IJM Corporation Berhad
**Location:** George Town, Penang, MY
**Job Type:** Part-Time
**Seniority:** Associate Level
**Years of Experience:** 3
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**Job Description:**
IJM Corporation Berhad is seeking a talented and innovative Digital Marketing Manager to join our dynamic team. This is a part-time, remote position that offers the opportunity to play a pivotal role in driving our digital marketing strategies and improving our brand's online presence. We are looking for a professional who is driven, confident, and eager to make a significant impact.
**Key Responsibilities:**
1. **Strategic Planning:**
- Develop, implement, and manage comprehensive digital marketing strategies to achieve business goals and objectives.
- Analyze market trends to identify new opportunities for the business, ensuring alignment with corporate vision and mission.
2. **Content Management:**
- Create, edit, and oversee the publication of engaging content across various digital platforms, including websites, blogs, and social media.
- Collaborate with design and content teams to produce high-quality promotional materials.
3. **SEO and SEM:**
- Execute search engine optimization (SEO) strategies to improve organic rankings on key search engines.
- Manage pay-per-click (PPC) advertising campaigns to maximize ROI and drive traffic to the website.
4. **Social Media Management:**
- Develop and manage social media strategies across multiple platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Monitor and engage with audiences across social platforms, enhancing brand presence and customer loyalty.
5. **Analytics and Reporting:**
- Utilize tools such as Google Analytics, social media insights, and other metrics to track and analyze the effectiveness of digital marketing campaigns.
- Prepare regular performance reports summarizing insights and recommendations for improvement.
6. **Budget Management:**
- Assist in developing and managing the digital marketing budget to ensure efficient allocation of resources.
- Monitor expenditure and performance against the budget, adjusting strategies as necessary.
7. **Collaboration:**
- Work closely with cross-functional teams, including sales, design, and customer service, to ensure cohesive marketing efforts.
- Serve as a liaison with external agencies or vendors involved in digital marketing initiatives.
8. **Innovation & Research:**
- Stay current with digital marketing trends, emerging technologies, and best practices.
- Conduct research to identify new tactics, tools, and trends that can be leveraged for innovative marketing campaigns.
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**Requirements:**
- **Experience:** Minimum 3 years of experience in digital marketing, including SEO, SEM, social media, and content marketing.
- **Education:** Degree in Marketing, Communications, Business Administration, or a related field is preferred.
- **Technical Skills:** Proficiency in digital marketing tools such as Google Analytics, Google AdWords, various social media platforms, email marketing tools, and CMS systems.
- **Personality Traits:**
- Driven: Motivated and goal-oriented with a strong desire to achieve.
- Confident: Ability to lead initiatives and make decisions that impact marketing strategies.
- **Soft Skills:**
- Innovation: Capacity to think creatively and propose out-of-the-box marketing solutions.
- Research: Strong ability to analyze data, identify trends, and make data-driven decisions.
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**Benefits:**
- Life insurance coverage for peace of mind
- Company transportation support (where applicable)
- Flexibility to work remotely, allowing for a better work-life balance
**Working Environment:**
Embrace creativity in a culture that values fresh ideas and inventive solutions. We encourage our team members to think critically and push the boundaries of conventional marketing approaches.
**Deadline to Apply:** Applications will be accepted until ******** .
**Equal Opportunity Statement:**
IJM Corporation Berhad is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage candidates from all backgrounds to apply.
Join us in redefining digital marketing and making a significant impact in the industry!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
