Team and Role Introduction:
Responsibilities:
Creator Relationship Management:Cultivate and maintain strong relationships with creators and celebrities. Serve as their main point of contact for communication and collaboration, ensuring smooth and successful cooperation. Provide ongoing support and guidance to creators, addressing any questions or concerns they may have.
E-commerce Live stream and Video content Strategy:Work closely with creators to develop content strategies that resonate with their audience, drive engagement and transaction. Stay informed about industry trends and best practices to provide guidance to the creators.
Campaign Coordination:Collaborate with internal teams and external stakeholders to ensure Creators' active participation in all of our platform campaigns including Double Digit campaign, Payday campaign, Brands campaign, etc. Coordinate all aspects of the campaign, including content, product assortment planning, scheduling, and performance tracking.
Partnership Development:Identify and support new partnership opportunities between Creators/Celebrities and sellers that align with our creators' audience and values. Facilitate collaboration discussions and negotiations to ensure mutually beneficial outcomes. Actively seek out new partnership opportunities to further expand creators' potential and drive platform growth.
Performance Analysis:Monitor and analyze the performance of creators during BAU and campaigns, identify areas for improvement and optimization. Provide updates and insights.
Job Requirements:
Requirements/Qualifications (must have):
1. Experience in dealing with celebrities/creators within Malaysia.
2. Direct experience with the eCommerce industry.
3. Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 3 years of experience in KOL management, influencer marketing, or business development.
4. Proven track record in building and managing successful KOL and social seller networks, preferably in the e-commerce or tech industry.
5. In-depth understanding of social media platforms, their algorithms, and the ability to leverage them for effective marketing campaigns.
6. Excellent interpersonal and negotiation skills, with the ability to establish and maintain relationships with high-profile influencers.
7. Strong analytical skills to measure campaign effectiveness and make data-driven decisions for continuous improvement.
8. Fluent in English and at least one other major language, with excellent written and verbal communication skills.#J-18808-Ljbffr